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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,911 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

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1401 - 1425 of 2,542 Reviews for Customer Analytics

By Kanchana H

Mar 20, 2021

Excellent course!

By Dipsundar K

Jun 27, 2020

Awesome Tutorials

By Aniruddha G

May 5, 2020

Fantastic course!

By Marta L S d M

Apr 22, 2020

Very interesting!

By Ritesh k

Apr 10, 2020

awesome course...

By shiv k

Dec 2, 2019

Very Insightfull.

By HiKevin

Jun 27, 2019

Very good course.

By sriram r a

Apr 11, 2019

Absolutely great!

By 方浩楠

Feb 27, 2019

Useful and great!

By Zheng S

May 5, 2018

学到了一些知识,课程难度稍微有些高

By Evalyn

Dec 1, 2017

Quite insightfull

By Robert H

Sep 5, 2016

Excellent course.

By Ankit P

Jun 3, 2016

Wonderful course.

By Dante C

Jan 7, 2016

Very hard course.

By Mauro T

Oct 15, 2015

Excellent course!

By Christopher T

Oct 29, 2024

Very Insightful!

By Puja M

Sep 11, 2021

Very Informative

By Sushil B

Mar 16, 2021

Excellent course

By Sameer A S

Aug 8, 2020

VERY INFORMATIVE

By Shreya B

Jun 14, 2020

very insightful!

By Harsh K

Jun 4, 2020

Very interesting

By Amit W

May 15, 2020

Excellent course

By Reza K A

May 14, 2020

very very useful

By Samy A

Apr 23, 2020

EXCELLENT COURSE