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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,911 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

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1376 - 1400 of 2,542 Reviews for Customer Analytics

By Deleted A

Jul 26, 2019

muito bom o curso!!

By Yuetong Z

Feb 18, 2019

highly recommended!

By Sahil L

Nov 24, 2018

Excellent course!!!

By Carlos M S

Aug 21, 2018

Adecuado y preciso.

By Ajmal V

Sep 27, 2017

A valuable course .

By Clement O

Aug 2, 2017

Great fundamentals!

By Andrea C R A

Mar 6, 2016

Loving this course!

By Gani

Feb 6, 2016

Interesting course!

By Ashutosh D

Oct 2, 2015

exceptionally good.

By Koketso N

Jan 23, 2024

Interesting course

By Ikechukwu K

Jan 17, 2022

Exceptional course

By Chengcheng Y

Dec 13, 2020

AWESOME! Terrific!

By Precious F

Aug 25, 2020

Very easy to learn

By Nguyen B K N

Aug 5, 2020

informative course

By Sangeen p s

Jun 2, 2020

customer analytics

By Tarek G

Feb 13, 2018

Fantastic course..

By Souvik _

Jan 12, 2018

LIKE A BLESSING !!

By Abdul R

Sep 30, 2017

Very great course!

By Wang Y

Sep 15, 2017

very good lessons!

By Javier J L C

Apr 18, 2017

Excelente curso !!

By 孙妙言

Dec 3, 2016

老师讲的很生动,推荐阅读的材料很丰富

By Syed M M G

May 29, 2016

Excellent course!!

By Ankit S

Jan 20, 2016

Really good course

By Hrushikesh M

Oct 25, 2021

Very good course.

By Mohammed-Elfatih A

Mar 27, 2021

Excellent course.