Great for introduction. If you are looking to learn concepts, its awesome.

Great course to understand what customer means to a company with examples.

Extremely beneficial and intuitive course. Quizzes were also fun to give.

Good introductory course on Business Applications of Customer Analytics !

very informative , I really enjoyed the course and recommend it to others

Excellent course that provide you an overview of the customer analytics.

It should have involved a bit more of detail in the individual analyses.

Excellent course with concrete examples. Can be too academic at times.

The course must have some software training to use customer analytics.

Well presented! However, the course needs some of the aspects updated.

Great Content. The Course could be made a little bit more interesting.

Course is really good. A little more in-depth details could be given.

Nice introduction. I wish that it were a little bit more skills based.

It was great. I got a good nag of what exactly customer analytics is.

A useful course that introduces us to the world of customer analytics

More discussion on predictive models would add value to the learning.

Very complete introduction to Costumer Analytics with clear examples.

Good course to learn about how various firms analyze their customers.

Very good content and forward overlook of future marketing evolution

Predictive modelling seemed a bit confusing.rest the course was good

The third week's quiz did not match up well to the lecture material.

I would like to see more participating on the forum from professors.

Great course to understand the basics concepts of customer analytics

The examples of application of marketing analytics was mind-blowing!

Good course. would prefer some side notes in addition to the slides