FundaĆ§Ć£o Instituto de AdministraĆ§Ć£o
Preparando o Marketing Digital
FundaĆ§Ć£o Instituto de AdministraĆ§Ć£o

Preparando o Marketing Digital

Kleber Oliveira

Instructor: Kleber Oliveira

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

31 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

31 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 assignments

Taught in Portuguese (Brazil)

Build your subject-matter expertise

This course is part of the Planejamento EstratƩgico de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Este mĆ³dulo aborda o processo de segmentaĆ§Ć£o de mercado e como este processo pode servir para a empresa desenvolver suas estratĆ©gias, moldando a jornada do cliente.

What's included

6 videos13 readings6 assignments

Neste mĆ³dulo, serĆ” abordado do processo de anĆ”lise construĆ§Ć£o da jornada do cliente visando oferecer valor para o consumidor.

What's included

5 videos15 readings6 assignments

Este mĆ³dulo as estratĆ©gias de storytelling no contexto da construĆ§Ć£o da jornada do cliente. O objetivo Ć© conectar ambos os conceitos para gerar valor superior para o consumidor. Este processo tem impacto relevante na construĆ§Ć£o de marca da empresa.

What's included

5 videos14 readings6 assignments

Este mĆ³dulo aborda o conceito de metodologias Ć”geis no contexto da estratĆ©gia de marketing.

What's included

7 videos14 readings6 assignments

Instructor

Kleber Oliveira
FundaĆ§Ć£o Instituto de AdministraĆ§Ć£o
7 Courses1,098 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions