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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,009 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

DB

Jul 25, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

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3001 - 3025 of 5,351 Reviews for Marketing in a Digital World

By Chen-Yin T

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Feb 19, 2020

Very fun and knowledgeable journey!

By Akansha K

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Dec 4, 2019

I really enjoyed doing this course.

By Sudeepti P

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Aug 27, 2019

Really good course ! Learnt a lot !

By Poonam B

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Dec 17, 2018

Love the courses! Keep it up U of I

By Parvathy A

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Sep 26, 2018

Wonderful course. Fun and engaging.

By Shilpa P

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Sep 20, 2017

Good course with excellent examples

By Cristopher W

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Jul 20, 2017

Best course of this specialisation!

By Pham D A

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Apr 16, 2017

very informative and helpful course

By Ashutosh K M

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Mar 27, 2016

This course is requirement of time.

By Pedro V

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Jan 23, 2016

It was a really interesting course!

By Sandeep M

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Sep 8, 2015

Found this course an excellent one.

By Vijayaganesh S

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Oct 13, 2021

Loved this course, thank you Prof!

By Kyaw Z T

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Jul 30, 2021

One of the best courses out there!

By Jasmine W

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Jan 26, 2021

Loved everything about this course

By Ujjwal D

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Oct 1, 2020

best course for marketing students

By JAWAD R

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Oct 1, 2020

thank you for polishing the skills

By Moad M M

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Sep 30, 2020

wonderful thank's for this course.

By Nimish D

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Aug 13, 2020

It was fun learning this course!!!

By Kevin H R

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Aug 7, 2020

Great course with 2020 actual data

By SANDHIYA .

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Aug 1, 2020

Tq for offering such a good course

By Anjali V

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Jul 19, 2020

Thank you so much for this course.

By sanjana c

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Jul 4, 2020

Best course for digital marketing.

By piyush k

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Jul 4, 2020

great and thought provoking course

By Aarzoo S

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Jun 17, 2020

It was really helpful . Thankyou !

By Juhi S

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Jun 2, 2020

I really enjoyed doing this course