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    Back to Marketing Strategy

    Learner Reviews & Feedback for Marketing Strategy by Illinois Tech

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    74 ratings

    About the Course

    This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering
    value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on
    the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors,
    constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting
    the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, ad...
    ...

    Top reviews

    MH

    May 12, 2024

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

    DS

    Nov 5, 2024

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Very complete course with great examples. Where we can share our experiences and participate in classes

    Filter by:

    1 - 16 of 16 Reviews for Marketing Strategy

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ishimwe F

    •

    Aug 10, 2024

    Very engaging, with necessary supporting documents

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Matthew H

    •

    May 12, 2024

    I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Garen Y

    •

    Dec 7, 2024

    This course has been an outstanding learning experience. Dr. Nelson’s ability to simplify complex marketing concepts and connect them with real-world applications made each session engaging and practical. The emphasis on critical thinking, innovation, and ethical marketing provided valuable insights into the evolving role of marketing in business. From segmentation to global strategies and digital marketing, every topic was thoughtfully presented with actionable takeaways. Dr. Nelson’s passion for teaching and dedication to student growth created a highly motivating environment. I feel well-prepared to apply these concepts in my career and truly appreciate the effort put into making this course exceptional.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Daniela A M S

    •

    Nov 6, 2024

    Very complete course with great examples. Where we can share our experiences and participate in classes

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Majid H

    •

    Jan 7, 2025

    the course was very useful and complete, I am very satisfied with the way the lessons were presented.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By younes z

    •

    Jan 31, 2025

    great course and teacher not only for beginners in marketing but also for experts.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By masooma m

    •

    Oct 8, 2024

    Thank you it's was amazing journey and wonderful experience.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By KIRUBASREE.M P

    •

    Jul 31, 2024

    Very useful information and well taught session

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By محمد ف

    •

    Oct 6, 2024

    very useful material

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ananda r

    •

    Mar 16, 2024

    Top Class Course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By PARSAORAN P

    •

    Jul 20, 2024

    minta sertifikat

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Disha

    •

    Nov 27, 2024

    Good experience

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jorge V

    •

    Aug 4, 2024

    Nice job

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By MUHAMMAD D A N

    •

    Mar 20, 2025

    good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By salah m

    •

    Jan 29, 2025

    Good

    Filled StarFilled StarFilled StarFilled StarStar

    By 2023-25 R R

    •

    Jul 20, 2024

    good one

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