Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,173 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

Filter by:

5251 - 5275 of 6,267 Reviews for Foundations of Digital Marketing and E-commerce

By Riffat Z

•

Oct 3, 2024

good

By agrilia p

•

Oct 1, 2024

good

By SUMAN C K

•

Oct 1, 2024

Good

By Tanapol Y

•

Sep 30, 2024

Nice

By anuj a

•

Sep 28, 2024

good

By Apoorba M

•

Sep 25, 2024

nice

By A.Salila P

•

Sep 23, 2024

good

By Mohamadamin S

•

Sep 18, 2024

nice

By Berry B

•

Sep 17, 2024

Good

By DO T T

•

Sep 13, 2024

Good

By Danang K

•

Sep 11, 2024

nice

By Fadel B

•

Sep 11, 2024

Good

By Pitchayakorn S

•

Sep 5, 2024

good

By Kareem G E

•

Aug 30, 2024

Good

By Gowtham K N

•

Aug 27, 2024

Good

By Amna A

•

Aug 26, 2024

best

By mohamed H

•

Aug 26, 2024

good

By Nguyen M H

•

Aug 25, 2024

good

By UTKRISHATH P

•

Aug 22, 2024

nice

By Nabeel K

•

Aug 19, 2024

Best

By Aman G

•

Aug 15, 2024

nice

By Chetna M

•

Aug 14, 2024

nice

By MASAGUS M F

•

Aug 11, 2024

Nice

By Tarek G

•

Aug 5, 2024

good

By DANDOLLA Y

•

Aug 5, 2024

good