Este curso estĆ” diseƱado para profundizar en la creaciĆ³n y definiciĆ³n de propuestas de valor empresariales efectivas, un componente esencial para el Ć©xito en el entorno de negocios. La propuesta de valor de una empresa no sĆ³lo comunica el nĆŗcleo de lo que ofrece al mercado, sino que tambiĆ©n resalta la singularidad de su oferta frente a la competencia. Este curso le proporcionarĆ” las herramientas y conocimientos necesarios para articular una propuesta de valor clara y alineada con las necesidades y expectativas de su cliente objetivo.



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What you'll learn
Crear una propuesta de valor efectiva que le permita a un negocio diferenciarse, generar impacto y captar la atenciĆ³n de los clientes.
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There is 1 module in this course
ĀæSabes lo que es una propuesta de valor de un negocio? En pocas palabras, es la razĆ³n por la cual los clientes deberĆan preferir un producto o servicio, y explica cĆ³mo les facilita la vida de una manera que otros no pueden. Si aĆŗn no has definido con claridad cuĆ”l es la propuesta de valor de tu negocio, Ā”ahora es el momento indicado para hacerlo! Aunque nunca te hayas detenido a pensar en tu propuesta de valor, te aseguramos que esta existe y tus clientes la pueden percibir, Ā”asĆ que mĆ”s vale que te detengas a definirla y ajustarla al perfil de tu cliente! En este Bit, te enseƱamos cĆ³mo hacerlo. Con herramientas efectivas y orientaciĆ³n experta, descubrirĆ”s cĆ³mo articular una propuesta que capte la atenciĆ³n de tus clientes.
What's included
4 videos12 readings1 assignment
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