Very interesting theory-oriented course. You are give the main tools to dig deeper into the science of digital markets in the future. Explanations are clear and concise. Recommended.

A very good introduction when you are a total learner in this field! For those who already have some expertise it is good to up to date!! I did enjoy it despite my lack of time :-)

Easy to follow and comprehend. It definitely gives a basic understanding of social media structures, who uses them, and how they can be used from a marketing perspective.

Pleased with the topic covered in the first MOOC, bang on what I expected. looking forward to the next MOOCs on the topic. hats on to Pr. Hlavac for his resonsiveness on

I have really enjoyed taking this course. It has helped me look at marketing differently and has also helped me to think more deeply about how to use social platforms.

very insightful course, recommended for all lovers of technology, social media and business. with solid background in this course, your business is already a success

Highlights the importance of Social and sets a concise context for the following four courses. Course one convinced me to go ahead with the entire course 1 through 5

Like the total outflow and presentation of content. Introductory lesson but covers a lot of content and truth in social platform is striking. Its a beautiful course.

The course content and all assignments can be looked though in one day. Everything really useful will appear in the MOOC 2 and on, as different tools will be given.

I already knew quite a bit about the information provided in this course but still learned some new things and highly recommend for any beginners in the field.

This particular MOOC was simply alright as I honest to god did not learn much of anything and would consider myself highly advanced in this field of expertise.

Overall it was a good course. I am going to continue with the specialization to see where it gets me. Hoping to gain extensive social media marketing skills.

Great intro and background on the structure of social - sets the stage to dive into the tools and tactics that will help us build our social media profiles

I definitely learned some things but some of the videos focused a fair amount on what we will be doing in the future rather than providing information now.

Learnt a lot. While I knew Social was important and was receiving a lot of attention I was not aware of the relevance and or how to make use of Social.

Well done and explained! May be too general for a single course, but taking into account the others MOOCs, I am sure this is a very nice introduction!

I liked the platform to in-hence the knowledge by using different modes of social media to connect the people and the sharing thoughts and ideas.

Comprehensive and thought provoking. it is a nice course with initial information, you need to do full specialization to make the most out of it.

Having completed a What is social course I have a better understanding of the strategy I am going to develop for my social media participation.

A brief introduction to social media marketing and some basic concepts. It's quiet clear and informative. Looking forward to the next courses!

Excellent tool kit to be more operational on social media. Works for marketing, communications and business. I am impatient to follow-up.

It was a bit repetitive in parts that was a irrelevant such as what we're gonna see next Mooc, but not repetitive in the actual content.

One of my favorite courses. It has given me the right tools to understand my audience better. I encourage everyone to take this tired.

It totally declares the differences from Organizations' view and consumes' view and this was so helpful to see from different points.