Chevron Left
Back to What is Social?

Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,190 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

Filter by:

801 - 825 of 1,087 Reviews for What is Social?

By Hoang Q T ( H

•

Oct 25, 2024

nice

By Shaik H

•

Sep 2, 2024

Good

By Ho T Q

•

May 18, 2024

sngh

By Pham M A

•

May 13, 2024

good

By Abdulfatah H A

•

Jul 5, 2022

GOOD

By Phan V Đ

•

Sep 24, 2021

good

By toanndds140080

•

Sep 15, 2021

Good

By Han S

•

Jul 31, 2021

good

By HE141633 M S C

•

Apr 16, 2021

good

By Maftuna E

•

Oct 6, 2020

good

By Mohd A

•

Aug 10, 2020

good

By Mona A A

•

Jun 17, 2020

good

By Darsh N S

•

May 7, 2020

GOOD

By Mariam R A

•

May 6, 2020

Good

By Meshal F A

•

Oct 5, 2019

رائع

By Mehmet U

•

Dec 17, 2020

Yes

By Randy M

•

Nov 10, 2020

a++

By Sax D

•

Aug 3, 2018

!!!

By ERNAZAROV U K o

•

Oct 6, 2020

ok

By Nguye??n T T V ( Q

•

Jun 7, 2024

g

By Muhammad A

•

Jun 4, 2021

t

By Hanan M S A

•

May 6, 2020

-

By Amgad K

•

May 6, 2020

.

By KingFanfan F

•

Feb 18, 2018

E

By Nicola H

•

Dec 5, 2017

I'm strung between 3 and 4 stars for this course. I'm biased because I did this first MOOC for free. I then signed up with a monthly subscription because I think I understood that means I gain certification in the realm of social media management, if I pay for it. I'm having a hard time finding out exactly the benefits of paying vs not paying and I did not make a note of it at the time.

The Pros of this course (I've completed the first MOOC) are that you can do it on your own time, that it's very easy to do until it isn't. I sailed through the first few sections in a manner that was almost too easy. Then we hit the 'set your goal and go for it' which felt like a giant step that was not supported sufficiently by the steps leading up to it. But that should be under Cons. So .. pros are time management, ease of presentation and I found myself wanting to peer-review a lot of my peers out of a sense of camraderie.

Cons - I sailed through the first few sections in a manner that was almost too easy. Then we hit the 'set your goal and go for it' which felt like a giant step that was not supported sufficiently by the steps leading up to it. It's hard to tell when you are studying alone whether or not it is the structure of the course or you, who has dropped something out, to make certain steps seem disproportionately difficult compared to the others. But I have found this first MOOC to be ridiculously easy and then remarkably difficult within a breath of each other in terms of transition from one to t'other. Peer review can make it really difficult too. I haven't seen any evidence that my piece was peer reviewed, and no notifications of such. Doesn't mean there haven't been, but this is an example of where what I don't know, I can't seem to discover.

Overall I think this is a good course and I am continuing with it, but I do feel that there are some leaps, developmentally, that are not sufficiently prepared for in the lead-up.