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    Back to Introduction to Marketing

    Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.8
    stars
    13,175 ratings

    About the Course

    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this
    course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
    principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
    constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
    Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
    ...

    Top reviews

    MA

    Mar 21, 2016

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

    AK

    Dec 5, 2015

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

    Filter by:

    2176 - 2200 of 2,510 Reviews for Introduction to Marketing

    Filled StarFilled StarFilled StarFilled StarStar

    By shubham g

    •

    Jan 5, 2016

    great course!!!

    very informative from the most talented professors , great course content.

    only thing missing was if the exam included a case study rather than quiz.

    Filled StarFilled StarFilled StarFilled StarStar

    By Alessandra P

    •

    Aug 30, 2020

    This course was good however I would have liked additional reading material and case studies. Week 1 had some great optional reading, the other weeks were lacking.

    Filled StarFilled StarFilled StarFilled StarStar

    By Dayo-Dunmoye, D

    •

    Apr 4, 2017

    Fresh and practical approach to marketing. My first time in a marketing course and I believe the course was relevant, useful and rich enough to apply immediately.

    Filled StarFilled StarFilled StarFilled StarStar

    By hiroshi k s

    •

    Sep 30, 2021

    Great course! I have learned quite a bit. BTW the third week should be divided into two since it is too heavy. Also the third week should have more mini quizes.

    Filled StarFilled StarFilled StarFilled StarStar

    By Akshat A

    •

    Feb 9, 2016

    I would have liked this course to have more case studies based quizzes as well. So that I could learn how to apply what i learnt to real life scenarios as well.

    Filled StarFilled StarFilled StarFilled StarStar

    By Miniapple M

    •

    Jan 17, 2016

    Complete and perfect for new people in marketing! However, I'd like to see more quiz and exercise between videos to review what we've learned through the video.

    Filled StarFilled StarFilled StarFilled StarStar

    By Jordan O

    •

    May 10, 2020

    This course has brought me additional knowledge as well as it also evokes memories that allow me to refresh my knowledge. Hopefully he can get me a good job.

    Filled StarFilled StarFilled StarFilled StarStar

    By Valmy P

    •

    Nov 23, 2018

    This was one the best courses I ever took; I would strongly recommend this course to anyone who wants to work or who is currently working in business fields.

    Filled StarFilled StarFilled StarFilled StarStar

    By Amina P

    •

    Mar 12, 2018

    An amazing way of understanding the basic and the environment of Marketing. I have a clear understand of branding and how a product can really be marketed. W

    Filled StarFilled StarFilled StarFilled StarStar

    By Property I

    •

    May 16, 2020

    It was indeed a grate learning experience to learn from such world Class Professor. Look forward from more such learning with more real life Case study's.

    Filled StarFilled StarFilled StarFilled StarStar

    By Mohammad H

    •

    Sep 18, 2017

    Great course with great teacher and excellent way of teaching, but I wish if we would be able to get the slides presented in the lectures to be downloadable

    Filled StarFilled StarFilled StarFilled StarStar

    By Fernando B

    •

    Oct 22, 2018

    Great tips for people like me, starting or updating business knowledge.

    But even when interesting, the subtle links between each part were not very clear.

    Filled StarFilled StarFilled StarFilled StarStar

    By Sujal B

    •

    Mar 29, 2017

    It was a very exciting course. I got to know about the global brands and their branding strategies. I hope to use these strategies to do my own business.

    Filled StarFilled StarFilled StarFilled StarStar

    By 张溪津

    •

    Jan 31, 2016

    Definitely the course is good and professors are amazing,but i found it hard to understand all courses and catch up with the process..tests are hard,too.

    Filled StarFilled StarFilled StarFilled StarStar

    By Ishreen B

    •

    Nov 25, 2020

    I really like the teaching method of Ms. Barbara khan. Her notes were crystal clear as well as her examples made the concepts much easier to understand

    Filled StarFilled StarFilled StarFilled StarStar

    By Aidan O

    •

    Apr 1, 2020

    Gave me a basic understanding of marketing with some good examples. Could you some flow diagrams to help the user see how it all fits together though.

    Filled StarFilled StarFilled StarFilled StarStar

    By Dikshant A

    •

    Mar 26, 2020

    Slide of course should be provided to recall certain important things . Certain Question for practice could have added during lectures by Prof . Raju

    Filled StarFilled StarFilled StarFilled StarStar

    By Charlotte S

    •

    Mar 5, 2024

    I learned several things that stuck with me. However there wasn't really any opportunity to practice, apply, or even really reflect on my learning.

    Filled StarFilled StarFilled StarFilled StarStar

    By Rajeev K

    •

    May 15, 2017

    The course was being taught in a very good way apart from few instances where the Professors have gone little fast to complete a specific topic.

    Filled StarFilled StarFilled StarFilled StarStar

    By Steven M

    •

    Jan 3, 2016

    The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.

    Filled StarFilled StarFilled StarFilled StarStar

    By Alexandru C

    •

    Jul 3, 2023

    This is a nice Marketing Intro, but requires you to do some practical thinking aside, otherwise most of the concepts are just going to pass by.

    Filled StarFilled StarFilled StarFilled StarStar

    By seah s

    •

    Dec 27, 2018

    Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.

    Filled StarFilled StarFilled StarFilled StarStar

    By Moncef S

    •

    Jun 20, 2016

    Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.

    Filled StarFilled StarFilled StarFilled StarStar

    By Karim E

    •

    Feb 7, 2016

    I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.

    Filled StarFilled StarFilled StarFilled StarStar

    By Ambarish M

    •

    Jun 4, 2020

    very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.

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