Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1926 - 1950 of 2,510 Reviews for Introduction to Marketing
By Lama A
•Nov 11, 2018
amazzzing
By Jorge A C
•Nov 2, 2018
Great !!!
By Jayashree V
•Oct 4, 2018
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By Mohamed R A
•Apr 6, 2018
exccelent
By sudip k
•Dec 28, 2017
Fabulous.
By Wei J
•Oct 8, 2017
Love that
By mostafa a e
•Jun 22, 2017
thank you
By SRIRAM .
•Jun 19, 2017
Excellent
By Federico P
•Jun 14, 2017
Very Good
By Yetkin G A
•May 12, 2017
wonderful
By PINAR S
•May 7, 2017
Excellent
By Ramesh M
•Mar 19, 2017
excellent
By Adikeshav c
•Jan 2, 2017
very good
By Abhishek N
•Dec 15, 2016
excellent
By HariKrishnan K M
•Dec 13, 2016
The best!
By Muhammad A
•May 15, 2016
real good
By Xiaomeng S
•Feb 22, 2016
very good
By Manish S
•Dec 8, 2015
perfecto!
By ahmed m
•Dec 4, 2015
excellent
By Marion M
•Apr 16, 2025
5 points
By Yusuf S
•Jan 24, 2024
Loveeet!
By Sana M
•Oct 1, 2023
amazing!
By Adrian A
•Sep 22, 2021
Amazing!
By Ronghui Y
•May 12, 2021
深入浅出，很有用
By Ricardo P
•Nov 23, 2020
Nice job