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    Back to Introduction to Marketing

    Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.8
    stars
    13,175 ratings

    About the Course

    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this
    course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
    principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
    constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
    Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
    ...

    Top reviews

    MA

    Mar 21, 2016

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

    AK

    Dec 5, 2015

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

    Filter by:

    626 - 650 of 2,510 Reviews for Introduction to Marketing

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    By Rassudov L M

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    May 29, 2019

    I really loved studying this course, a lot of interesting information for me as I am trying to shift my career into the marketing field.

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    By Amen K

    •

    Oct 13, 2018

    Its was amazing course and i learned alot from it, for other peers focus on Details that instructor give you and make notes for yourself

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Brian B

    •

    Aug 26, 2018

    Excellent job, well structured, to the point, professors very well versed and great personalities. Really enjoyed the course. Thank you.

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    By Qi L

    •

    Oct 5, 2017

    A very good course. It covers branding, marketing (product- and customer- centricity), long-tail online marketing and marketing strategy

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    By Hari K R

    •

    Jul 11, 2021

    Prof. Fader,Prof.Khan and Prof.Raju are just amazing.They make complex Marketing concepts so simple and easy to understand to everyone.

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    By Anthony O

    •

    Feb 22, 2020

    I would recommend this course any day for anyone who would want to learn about marketing even without any prior knowledge of marketing!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Marjuk A

    •

    Mar 26, 2018

    I loved the courses content in that there were numerous examples, research findings, supporting the theoretical backbone of the course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Deawn M A

    •

    Nov 10, 2017

    This course was amazing and so relevant. Hugely beneficial,motivating - everything I’d hoped it would be. The course was well designed.

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    By serena_ma

    •

    Apr 5, 2022

    Tihs lesson help me re-build my concept regarding marketing stratage, and extend my perception in this field, really practical for me.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ariel

    •

    Mar 9, 2022

    Very well structured and great professors! I cant believe how much I learned about Marketing, definately worth the time and the price!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Eka C

    •

    Apr 3, 2020

    Great course since I was familiar with marketing it was easy for me but I think for the beginners it will be quite challenging. thanks

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Joyce J

    •

    Dec 2, 2019

    This course gives me all what I need to explore how these careers about maketing look like, and I learned and enjoyed what I recieved!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Derek E

    •

    May 14, 2017

    Course taught some interesting concepts in an easy to understand manner. Could have been more challenging, but still very worthwhile.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Yan Z

    •

    Apr 30, 2017

    The course gives good introduction to market and brands. Definitely recommend someone who has no business background take this course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Brad M

    •

    Apr 10, 2016

    The course presented a good mixture of strategic and tactical aspects of Marketing. The videos were well organized and easy to follow.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Hayden F

    •

    Aug 11, 2021

    Really changed my opinion about markets and how they function. Successfully covers necessary basics required to understand marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Marta A

    •

    May 14, 2021

    Very interesting course! The professors are great and besides teaching the theory they share real life examples. I'm really grateful!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kittikom W

    •

    May 23, 2020

    It's very helpful for supporting my career as a marketing executive, especially for me who has studied Marketing Communications only.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Richard A

    •

    Jun 12, 2019

    I think this is such a great introduction to marketing. It is explained in such manner that it becomes easy and interesting to study.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Maria F

    •

    Jul 27, 2017

    muy bueno, me encanto . Aprendi muchas cosas que no sabia. creo que si no sabes nada de marketing es un buen comienzo. Lo recomiendo.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ankit S

    •

    Mar 15, 2016

    The transition from basic terminology to how they were implemented in real business scenarios was insightful & a treat to understand.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ladhy G

    •

    Mar 4, 2016

    Excellent class and teachers, so rich in knowledge, and the examples provided in order to have a better understanding of the subject.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jos� R M C

    •

    Jul 12, 2024

    Que excelente contenido y visión integral del tema,manejo acertado de los especialistas qué imparten conocimiento.super recomendado!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Edward W

    •

    Jun 4, 2020

    My first course course on Coursera, delivered excellently by Wharton of The University of Pennsylvania. Very useful and informative.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nami L

    •

    May 19, 2020

    this was great! really opened my eyes to the world of marketing and the meaning behind everything that is put into consumers' faces.

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