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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,905 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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2026 - 2050 of 2,540 Reviews for Customer Analytics

By Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

By Kshitij V

Mar 22, 2021

The course is brilliant but the opportunities to exercise the topics is very less.

By Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

By joaquin g

Sep 25, 2020

Muy interesante sobretodo las partes donde se explican casos reales como ejemplos

By Adetokunbo K

Sep 20, 2020

This is an excellent course that provides insight into maximizing customer value.

By Nada S

Aug 5, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

By Samuel M P

Jul 17, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

By Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

By Deleted A

Aug 12, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

By Amit H

Feb 21, 2021

Wonderful summary content . Could have been bit elaborate with some assignments.

By Prissy A

May 24, 2022

Its alright .good theories,i hope there are more hands on skills as i progress.

By ALAA A J

Oct 4, 2016

a very rich info. giving by strong instructors. I highly recommend this course

By Hanna S

Jun 20, 2021

I could learn how to analyze customer behavior and customer oriented marketing

By Vinay G

Oct 8, 2019

Good Course, must include more industry examples like Amazon. Google, FB etc..

By Jovin M

Nov 23, 2016

Need more case studies & discussions / assignments. will be more helpful then.

By Deleted A

Oct 15, 2020

The verbiage was easy to grasp. Decent knowledge for beginners to understand.

By 侯欣悦

Aug 22, 2016

This course helps me go through the basic of marketing and customer analysis.

By Thomas H

Feb 25, 2025

Engaging. One recommendation: some lecturers could get to the point quicker.

By saad s

Oct 16, 2019

I really get the benefits i wanna....this course is really good for beginner

By Ayrton C

May 16, 2019

Great Content! Would be nice if we could get more of the technical material.

By Joaquín g

Nov 16, 2017

un curso muy bueno, práctico y acertado a la realidad actual. lo recomiendo

By Mithun A

Apr 22, 2020

Some practical problems to solve along as a part of course would be great.

By Stephen F

Mar 9, 2019

Excellent course. Learned a lot about modern day marketing with analytics.

By Shasidhar K

Jan 2, 2018

Very informative and educational. More practice examples would be helpful.

By Franco R M

Oct 20, 2016

Great for introduction. If you are looking to learn concepts, its awesome.