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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,905 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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2001 - 2025 of 2,540 Reviews for Customer Analytics

By Mohit P

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Sep 28, 2016

great but a bit more elaborate explaining of slides would have just take it to a notch higher

By Ray S

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Feb 7, 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

By Israel O V S

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Sep 25, 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

By Sulabh N

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Sep 2, 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

By renjith r

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Jan 30, 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

By PW L

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Sep 11, 2022

Even there is not much in this course, I still like the lesson styles and the arrangement.

By Belinda C

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Mar 17, 2021

This field is changing so much a good amount all the information provided is already dated.

By Sanket S

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Aug 14, 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

By Sonal G

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Jun 9, 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

By Angel T

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Jul 23, 2017

Very good course, the only issue was that some presentations were not available to download

By Seungsu Y

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Aug 16, 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

By Smit C

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Jul 13, 2020

that was the nice course and little bit of code needs to be there for better understanding

By Saras C

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Jun 25, 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

By Jyoti G

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Jan 13, 2019

Very deep explanation about each point throughout the course along with relevant examples

By Albert N

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Feb 21, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

By Ram R

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Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

By Ronke B

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Oct 24, 2022

During some of the presentations, some calculations were not explained how it was done.

By Kaitonna A

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Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

By Daniel M

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Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

By arup k d

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Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

By Bala C K S

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Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

By Kim B

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Jan 17, 2021

Content was great. I wish I had learned more about the modeling as part of the course.

By Ali H

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Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

By Ghassan W

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Feb 19, 2016

Too much theory at the beginning and qualitative description for an analytics course!

By Varun G

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Sep 14, 2023

Gained a lot of insight into customer patterns, regression and predictive analytics.