It is very help full course of marketing person who can utilized in our job and growth of the company and increase the profitability of the company.

Very informative course for me as an non-business major student to understand more about how data can be used in making better managerial decisions.

It's a great course for individuals that want to get a hang of how predictive and customer analytics work. I would definitely recommend this course.

Wonderful work out by the Professors. Great knowledge transferred. Agreed with the conclusion that future of marketing is really business analytics.

It was a very informative course for me. I will definitely try to implement all the important concepts learned in this course for various analyses.

One of the best online courses attended. A lot of good info and sharing in session for marketing analytics context which is relevant and practical.

Leaned a lot of new things in the world of analytics! Thanks to Coursera and Wharton faculty! Can't wait to learn more about the remaining courses.

The course delivers exactly what it promises. The topics and concepts are well explained in the most recent context and in a very intuitive manner.

I like this class so much,especially the application last one.It is so amazing that data analisis are so interesting.Thank you fou all the teacher'

Great course! Gives you the basic "detailed" knowledge about Customer Analytics. For someone new to data analysis, this is a great course to take.

Fantastic! I never had a chance to see analytics from this point of view and so amazing to discover how to implement this for my profissional life!

Learning about the applications of customer analytics to optimisation of revenue makes it a lot easier to love marketing. The course is impacting.

Course gives a good foundational understanding of descriptive, predictive and prescriptive analytics which can be used to manage customers better.

The course was very helpful and valuable. More details regarding application and models and quantitative application would be even more valuable.

Probably the best bunch of professors ever to teach this course. I had a thorough understanding and the language was clear and simple. THANK YOU!

I have been interested in Business Analytics and Data Science, this has been the first step that started my journey.

Thanks a lot to everyone.

Olv.

It gives you a clear insight about how a consumer makes his buying decision and how to make business decision based on customers buying patterns.

Truly enjoyed this course as it gave me insights to how we should be looking at data and the value one can derive to facilitate decision making.

This is an excellent course ; the trainers are great and the content is very relevant and explained in an easy to understand yet concise manner.

A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.

very helpful in achieving professional growth and understanding data from a different perspective with multiple case studies thank you coursera

Very good materials & presenter. Some quizzes are pretty tough to crack, make you run through the course materials again and really take notes.

Now I have understood how analytics is important. But for more exposure, I need to apply it practically to solve real-time problems and issues.

Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3

Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.