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    Back to Customer Analytics

    Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    11,911 ratings

    About the Course

    Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
    programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
    predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
    professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
    their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
    ...

    Top reviews

    AA

    Apr 5, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

    ND

    Jan 30, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

    Filter by:

    2076 - 2100 of 2,542 Reviews for Customer Analytics

    Filled StarFilled StarFilled StarFilled StarStar

    By Jordan E

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    Sep 2, 2020

    Good course. would prefer some side notes in addition to the slides

    Filled StarFilled StarFilled StarFilled StarStar

    By Nate W

    •

    Aug 10, 2017

    Peter is an amazing teacher not so much for the professor in WEEK 4

    Filled StarFilled StarFilled StarFilled StarStar

    By Tyler K

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    Nov 1, 2020

    I enjoyed the course. I wish there were more hands on practicing.

    Filled StarFilled StarFilled StarFilled StarStar

    By rakshit k

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    Feb 13, 2019

    the mentors are all good but they are too fast with their lessons.

    Filled StarFilled StarFilled StarFilled StarStar

    By Fernando A

    •

    Dec 16, 2017

    Enfocado completamente en teoría, hace falta ejercicios/ practica

    Filled StarFilled StarFilled StarFilled StarStar

    By dimpy j

    •

    Feb 17, 2017

    The course was very helpful and the lectures covered all my doubts

    Filled StarFilled StarFilled StarFilled StarStar

    By Lucia G

    •

    Aug 13, 2016

    I would like to learn more of the math behind the analytics.

    Best,

    Filled StarFilled StarFilled StarFilled StarStar

    By Jane L

    •

    Jan 31, 2016

    The application and case studies segment was the most interesting.

    Filled StarFilled StarFilled StarFilled StarStar

    By Oleksandr C

    •

    Oct 16, 2015

    As intro very good, however I have not seen any practical examples

    Filled StarFilled StarFilled StarFilled StarStar

    By Patrick S

    •

    Jan 4, 2021

    this course provides the very basic, and end-user needs to know.

    Filled StarFilled StarFilled StarFilled StarStar

    By Charmaine N

    •

    Aug 23, 2020

    Setback is the inability to review test content and self correct

    Filled StarFilled StarFilled StarFilled StarStar

    By Arpita K

    •

    Aug 7, 2023

    Very informative and perfectly design to learn at our own pace.

    Filled StarFilled StarFilled StarFilled StarStar

    By NIKHIL D

    •

    Aug 31, 2019

    maybe a few more cases with modelling could have been provided.

    Filled StarFilled StarFilled StarFilled StarStar

    By SUNIL M M

    •

    Dec 28, 2016

    Very interesting.. makes you think and read/study the material.

    Filled StarFilled StarFilled StarFilled StarStar

    By MAI O

    •

    Jan 7, 2023

    great content with some of the latest & leading case examples!

    Filled StarFilled StarFilled StarFilled StarStar

    By Mahdi J

    •

    Dec 1, 2018

    It was a good introductory course to begin your journey with .

    Filled StarFilled StarFilled StarFilled StarStar

    By Madhu M

    •

    May 13, 2018

    The course content is very good, but it doesn't go into depth.

    Filled StarFilled StarFilled StarFilled StarStar

    By Jason G

    •

    May 22, 2017

    Great course! Only thing missing was more hands-on exercises.

    Filled StarFilled StarFilled StarFilled StarStar

    By Priyanka

    •

    Oct 24, 2016

    Content was good but I wanted hands on experience with excel.

    Filled StarFilled StarFilled StarFilled StarStar

    By Venkatesh G

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    Apr 2, 2016

    Clear lectures. Little theoretical hence needs more attention.

    Filled StarFilled StarFilled StarFilled StarStar

    By Sean F

    •

    Jul 14, 2020

    Gives good baseline knowledge for understanding your customer

    Filled StarFilled StarFilled StarFilled StarStar

    By Kartik S

    •

    May 28, 2019

    Great course for a complete beginner but might be too basic.

    Filled StarFilled StarFilled StarFilled StarStar

    By Ahmed H

    •

    Aug 16, 2016

    Initially its not good but in week 3 it becomes interesting.

    Filled StarFilled StarFilled StarFilled StarStar

    By Mathieu C

    •

    May 7, 2016

    Quality of professors varied, expensive for the paid version

    Filled StarFilled StarFilled StarFilled StarStar

    By Luis V C

    •

    Mar 12, 2016

    Interesting material, just what I was looking for to update.

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