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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,911 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1576 - 1600 of 2,542 Reviews for Customer Analytics

By Liu Y

Oct 28, 2017

like it

By Modestman

Mar 26, 2017

Elusive

By 牛雨晗

Feb 19, 2021

great!

By OUSSAMA B

Jan 6, 2021

gooood

By Md. F H H

Nov 24, 2018

Great!

By Zhuo C

Oct 13, 2018

so int

By Mobin S

Jul 3, 2017

Great.

By Remoundos E

Jun 6, 2016

Super!

By Fengzhe W

Mar 16, 2016

cool!!

By Walter D M C

Jul 13, 2023

good¡

By manu n

Oct 27, 2022

good

By SUDHANSHU K

Jun 29, 2020

Great

By Mi A

Sep 26, 2019

good!

By BENKACEM N

Mar 23, 2019

great

By Manasvee M K

Dec 28, 2018

great

By Kshitiz S

Jan 28, 2018

great

By Caroline O

Feb 22, 2017

Great

By Shaz A

Apr 3, 2016

Great

By José A G

Dec 28, 2015

Great

By shihyang y

Feb 16, 2024

good

By Bhuvanes

Aug 29, 2023

good

By Suma M

May 24, 2023

done

By Sameeksha D

Dec 23, 2022

good

By wu b

May 17, 2022

good

By Tuhin K

May 8, 2022

good