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    Back to Customer Analytics

    Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    11,911 ratings

    About the Course

    Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
    programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
    predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
    professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
    their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
    ...

    Top reviews

    AA

    Apr 5, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

    ND

    Jan 30, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

    Filter by:

    2526 - 2542 of 2,542 Reviews for Customer Analytics

    Filled StarStarStarStarStar

    By Chieh Y

    •

    Apr 2, 2016

    Very disappointed!

    This course does not provide sufficient explanation and the materials are very basic.

    Filled StarStarStarStarStar

    By Ahmad F

    •

    Jan 31, 2020

    Very basic, no quantitative analysis, use of graphs or case studies. very poor course.

    Filled StarStarStarStarStar

    By sayaka t

    •

    Dec 5, 2015

    Lecture quality hugely varies depending on lectures. P.Feder is not recommended.

    Filled StarStarStarStarStar

    By Johann Q

    •

    Sep 23, 2015

    Boring lectures. No practice problems, no cases, no projects, no scenarios.

    Filled StarStarStarStarStar

    By ABHISHEK T

    •

    Oct 20, 2022

    unnecessary long videos, they could have in very crisp way.

    Filled StarStarStarStarStar

    By David K

    •

    Jan 8, 2016

    Very basic course more appropriate for a high school level

    Filled StarStarStarStarStar

    By Llama d

    •

    Oct 22, 2018

    I don t like this course. Really not helpful and empty

    Filled StarStarStarStarStar

    By Anchit R

    •

    May 17, 2020

    The terminology is a bit difficult to understand

    Filled StarStarStarStarStar

    By Vanessa A

    •

    May 23, 2021

    Too vague and general. Not worth the money.

    Filled StarStarStarStarStar

    By Atanu R

    •

    Sep 7, 2018

    Other than Mr. Raghu, this course is trash

    Filled StarStarStarStarStar

    By Deleted A

    •

    May 26, 2022

    This is not where I want to be.

    Filled StarStarStarStarStar

    By hassan m

    •

    Aug 17, 2020

    the accent gets on my nerve

    Filled StarStarStarStarStar

    By Deleted A

    •

    Oct 18, 2021

    unrelated to my job

    Filled StarStarStarStarStar

    By Manikandan R

    •

    Aug 23, 2017

    Content is mediocre

    Filled StarStarStarStarStar

    By Harish M

    •

    Mar 23, 2016

    unstructured!!

    Filled StarStarStarStarStar

    By zhizong y

    •

    Nov 25, 2022

    uselss class

    Filled StarStarStarStarStar

    By Tony

    •

    Sep 23, 2017

    Too simple

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