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    Back to Marketing Analytics

    Learner Reviews & Feedback for Marketing Analytics by University of Virginia

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    6,418 ratings

    About the Course

    Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into
    better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
    inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
    maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
    analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
    ...

    Top reviews

    SC

    Apr 17, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

    RN

    May 31, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

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    1401 - 1425 of 1,830 Reviews for Marketing Analytics

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    Oct 21, 2020

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    Sep 17, 2020

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