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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,419 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what
extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of
the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and
what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will
give an overview of the current and future uses of neuroscience in business.
...

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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301 - 325 of 874 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Maitreyee G

Jul 22, 2020

Great learning and inclusion of the interviews with some top researchers of Neuroscience is an add on benefit.

By Luis M V A

Nov 16, 2016

Changed my understanding and panorama of marketing as it is, should be a must for every marketer in the world.

By Julie R

Jul 12, 2017

Very insightful course. The videos are a summary of the readings and the case studies are really fascinating.

By CAMILO B N

Feb 6, 2023

Me encanto la temática, desde el punto de vista del consumidor, en donde se evalúan los procesos de ventas.

By thato l

Sep 18, 2022

Found the course is really factual, easy, and fun to understand. The instructor was also easy to understand.

By Kika B

Dec 20, 2019

I found this course very enlightening. The lectures were very engaging and the interviews quite interesting.

By Marco F J d U

Aug 4, 2022

Very interesting and engaging... lots of additional information given by the professor... thanks for this!

By Vallinath G

Jun 26, 2022

Very informative and useful content, especially for budding marketers who are about to enter the industry.

By Luciana d C I

Feb 5, 2020

Muito bom! Bem didático e me proporcionou conhecer sobre esta área ainda engatinhando no Brasil, obrigada!

By Juan L V A

Aug 17, 2020

Great course as introduction for neuroscience, it gives me an incredible knowledge of how the brain works

By Barbara G

May 29, 2018

An excellent course. I learned a lot, it was clear and fun. Loved the interviews. I totally recommend it.

By Selin S

Sep 11, 2022

I learned a llot of new informations and this course helped me understanding neuromarketing. Thank you!

By Pillearachchige Y O P

Jan 1, 2021

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

By Jarod L

Sep 11, 2017

It provide a great new insight to understand human behavior and a must go through course for marketeers.

By Barbara P

Sep 11, 2017

This is a very interesting and useful course. I really enjoyed it and I do recommend it for everyone! :)

By Yina T

Sep 2, 2017

Very informative! Great to build up on more neuro-psych related knowledge. Cant wait for the next level.

By Christian B

Aug 17, 2024

Good understanding of the concepts and theories, good reflection and argumentation with some weaknesses

By Ngutor I

Nov 5, 2020

Lovely course. Learnt a lot about why we act and why certain things we deem irrelevant are shown to us.

By Sreshtha C

Jul 30, 2019

Such a resourceful course taught me so much more and helped me understand a new dimension to marketing.

By Sirat R

Dec 27, 2018

I loved the way I could learn the psychological perspective business, it was a fun course all together.

By Virginie F

Sep 24, 2017

Excellent course! well structured with a lot of knowledge and experts interviews. I recommend for sure.

By Sangho A

Jun 26, 2022

It's very helpful for me to understand current view of neuroscience nad its application to marketing.

By Juan P G B

Jul 13, 2020

Very good. Good information. I am a student of psychology and this helps me to complement my career.

By Edwin G

Jan 8, 2018

this course have a lot of information. each level have lectures that explain clearly all the themes.

By hywel p

Aug 1, 2022

In depth course, even though it is a short course. Informative and filled with real world examples.