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    Back to The Neuromarketing Toolbox

    Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    198 ratings

    About the Course

    Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want
    insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox.
    Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The
    goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to
    complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the las...
    ...

    Top reviews

    SC

    Sep 28, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

    AC

    Jun 25, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

    Filter by:

    51 - 61 of 61 Reviews for The Neuromarketing Toolbox

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dr. R K

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    Jul 26, 2024

    Very good.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By EDWIN D J M R

    •

    Apr 19, 2021

    excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Abraham O B

    •

    Sep 30, 2023

    .

    Filled StarFilled StarFilled StarFilled StarStar

    By Aditya P

    •

    Dec 29, 2020

    Great course. With 6 weeks of course material, one can't certainly expect a detailed understanding into the topic. However, it gives a good enough peek into the field to evoke curiosity and delve deeper into the world of Neuromarketing. I would recommend the course to anyone who is interested or works in a career where it is absolutely essential to understand how humans (and specifically, consumers) think.

    My only constructive criticism (and perhaps the reason for 1 less star) comes for the interview videos at the end of each week. While it is a great initiative to include industry leaders and experts in the field, what would provide more value to us is if they practically discuss a particularly significant case study of what they do (with examples, outputs and how it helped their clients to achieve their marketing objectives), rather than just providing an overview of implications of neuromarketing techniques to the world of marketing.

    Filled StarFilled StarFilled StarFilled StarStar

    By Luiz A P M J

    •

    Jul 5, 2024

    The course is very good. Excellent introduction to the universe of neuromarketing, however, there are some references whose links are not updated.

    Filled StarFilled StarFilled StarFilled StarStar

    By Edwin D

    •

    Mar 13, 2021

    Very good experience during the course, they explain everything in detail to achieve a better understanding of the Neuromarketig processes.

    Filled StarFilled StarFilled StarFilled StarStar

    By Alexander D

    •

    May 28, 2021

    Some questions (probably) have poor translation. Hence, scientific rigour suffers.

    Filled StarFilled StarFilled StarFilled StarStar

    By Rukhshinda A

    •

    Mar 23, 2025

    An interesting course, learned a few things that were totally new to me.

    Filled StarFilled StarFilled StarFilled StarStar

    By Dhiego M

    •

    Jun 17, 2021

    Excelente

    Filled StarFilled StarFilled StarStarStar

    By maria

    •

    Jan 13, 2020

    It was an interesting course. A good starting point for future knowledge

    Filled StarFilled StarFilled StarStarStar

    By Ivonne K B

    •

    Nov 25, 2020

    The professor teaching the course is a robot ...

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