Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.
Product Launch and Post-Launch Management
This course is part of Microsoft AI Product Manager Professional Certificate
Instructor: Microsoft
Included with 
Recommended experience
Skills you'll gain
- Process Improvement and Optimization
- Release Management
- Performance Analysis
- Marketing Planning
- Product Marketing
- Sales Strategy
- Product Improvement
- Product Management
- Cross-Functional Collaboration
- Product Development
- Quality Assurance and Control
- Product Lifecycle Management
- New Product Development
- Commercialization
- Marketing Strategies
- Key Performance Indicators (KPIs)
- Continuous Monitoring
- Data-Driven Decision-Making
- User Feedback
- Risk Mitigation
Details to know
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7 assignments
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There are 7 modules in this course
In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.
What's included
8 videos2 readings5 assignments1 discussion prompt
This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.
What's included
5 videos2 readings2 assignments
In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.
What's included
6 videos
This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
What's included
7 videos
This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.
What's included
8 videos
In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, and sales, empowering you to create innovative products with confidence.
What's included
5 videos
This module explores the critical aspects of launching and managing the lifecycle of AI-powered products in the enterprise domain. You'll learn to establish comprehensive monitoring frameworks for tracking AI performance, implement iterative updates and A/B testing strategies to optimize AI models, and ensure ethical oversight and compliance throughout the product lifecycle. Additionally, you'll explore how generative AI tools can enhance various aspects of product management interview preparation.
What's included
3 videos
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