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    Back to Developing a Winning Marketing Strategy

    Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.8
    stars
    1,728 ratings

    About the Course

    In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a
    comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy,
    channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers.
    This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how
    marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create valu...
    ...

    Top reviews

    KF

    Sep 4, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

    DO

    Feb 6, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

    Filter by:

    226 - 250 of 411 Reviews for Developing a Winning Marketing Strategy

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By palak b

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    Sep 28, 2020

    informative and engaging

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mark S

    •

    May 26, 2019

    Really Enjoy Noel Hayden

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By BERLIN E E C

    •

    Feb 22, 2022

    A GOOD AND GREAT COURSE

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Saranya.V

    •

    Jul 26, 2020

    excellent course design

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Arup k d

    •

    Apr 19, 2018

    very appreciable course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Akshay U

    •

    Sep 20, 2021

    learned good knowledge

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lohith D

    •

    Sep 24, 2020

    It was good experience

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Timur S

    •

    May 3, 2020

    Enjoyed it! Thank you!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By LOGEESWARAN R 1

    •

    Dec 24, 2019

    thanks fo the coursera

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SUMIT G

    •

    Oct 18, 2022

    Good course to learn

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Anindita P

    •

    May 28, 2021

    It was knowledgeable.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SRIPRIYA.S

    •

    Jun 19, 2020

    Superb good well done

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Whitney H

    •

    May 15, 2020

    I enjoyed this course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kurt L B

    •

    Aug 19, 2023

    loving these courses

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Madad H

    •

    Mar 24, 2021

    An excellent course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Aman S

    •

    Jan 7, 2021

    very nice experience

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nevin J

    •

    Nov 10, 2020

    really good coursera

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Fidan I

    •

    May 7, 2020

    thanks for everthing

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dwarika p T

    •

    Apr 15, 2020

    amazing experience.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By naing l a

    •

    Jan 29, 2019

    Very useful course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sagar P

    •

    Jul 22, 2017

    Very Comprehensive.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Joseph T

    •

    Sep 9, 2022

    Great professors!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ahmed N

    •

    Apr 5, 2022

    Useful information

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By nandini k

    •

    Sep 13, 2021

    Great Experience!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By DISHANI C

    •

    Sep 10, 2021

    I LOVE THIS COURSE

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