So interesting! I had the opportunity to understand the theory behind strategies I´ve using as a customer, but didn´t understand from the marketing point of view. New concepts for me, like Doppelganger, Versioning, New retail. I learned so much! Thank you!!!!!!!

This course is highly recommended to everyone - to those that just started exploring digital marketing or professionals that still want to fortify their foundations in this field. The lessons are very comprehensive and packed with relevant examples and references.

I really liked this online course. Although I had heard some concepts, I had not delved into them and this course allowed me to do it, in addition to being very dynamic and clear. I recommend it 100%. Thank you very much UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN!

I am a business student. This course helped me a lot the 4ps of marketing with real examples through different marketing strategies of different products. So, I think I can apply my learning abilities in real life and fulfill my goals. thank you coursera

A great experience in learning digital marketing basic and theories even when I am not from a marketing degree. Very appreciate the way the assignment goes, great insights and the best part is when your work is reviewed by other learners here. Thank you very much!

Highly recommended. It is a great course in understanding 4Ps in relevance to digital world and how it is different or similar to analog. The course material is quite relevant today and format in which this course is strcutured enables to understand the concepts.

Ahh, just wow course. These sets of lectures had really been remarkable and priceless for me. I learned a hefty bunch of strategies and interesting new concepts. The backbone behind this course who made it way convenient was one and only Instructor. Thanks a ton.

Professor design the online course scientifically, reading articles, watching videos, doing exercises and join in project. We can learn professional knowledge and apply them to practice. I am totally new to marketing and this course explain theories very clearly.

Professor has explained the concepts by giving various examples in a very simple and understandable language. It was really worth spending time on this course. Thank you so very much to all at the Coursera Team and University of Illinois. Take care & stay safe.

Everything in this course was just right.

It really helped me improve my knowledge in the marketing.

It is really one of the most important courses everyone specially in our era should take it.

Thank you Coursera, and a special thanks to the university of Illinois.

A truly 5 star course. Aric Rindfleisch is a wonderful teacher and the way he has designed the curriculum is awesome, scientifically designed modules, real life examples, relevant case studies, great learning. One of the best courses in Coursera. Must go for it.

Dear Sir, I am facing problem to get my certificate even though I have verified my ID also as per the procedure mentioned on the respective page but after having successful verification also it not displaying my certificate.

Please help me to get my certificate.

Dear Aric i really want to thank you for your wonderful and understanding lecture. The course was very informative and the way Aric delivered was awesome. And giving consecutive assignments taught me very much about the subject and the topics very well.

Thankyou

The course was great. It has real world cases and exercises related to them. The new trends were emphasized on all the 4Ps of marketing. Thoroughly enjoyed the course. Would love to continue with the remaining 6 courses in the Digital marketing specialization.

THis is a really interesting course to take, and it's quite up to date, so we don't have to worry about watching old videos. The Professor is inspiring, and I am really glad that I can learn about marketing in addition to my literature major in this way online.

This course has definitely enlightened the idea about what is Marketing exactly . Proper and good examples with good case studies has helped me a lot to think and give my ideas . Overall the course was fantastic . Thanks to Eric Sir for his efforts .Appreciate!

I am relatively new to the world of marketing. Having seen the reviews and then undertaking the course, I felt it nailed the basics for a novice like me. But yes the course content had potential to be updated going by the dates of the required reading/examples.

Excellent introduction into the manner and practical usage that digital marketing is evolving in modern society. Specifically, this course is good at employing a number of different examples both digital and experimental instead of just one long lecture course.

Love it! Class really in-tune with our time. Great teacher. Simple language, clear messages. Straight to the point examples. Easy take-aways that I can actually re-use the next day (vs usually academic and highly complex learnings from other marketing classes).

I had an amazing journey in studying this amazing course! Well-done Coursera and the University of Illinois at Urbana-Champaign. All the materials were well-organised and very insightful. Many thanks to Professor Aric for being such an outstanding instructor.

The course was great and provided exposure to a lot of new ideas & concepts and application in the real world.

More importantly, it was the best structured course I have ever had a chance to undergo on Coursera, the material has been extremely well thought out.

Very educational course. This was my first MOOC course, and my first actual course on Coursera, and I'm impressed by the quality and programming. I've been in digital marketing for more than a decade, and I still learned important information about this field.

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Marketing in a Digital World is a wonderful course. Through this course, I learned a lot of useful knowledge about the aspects of Marketing in digital marketing. Thanks to this course, I understand deeply about the 4P's in marketing and customer co-creation.

I really enjoyed this course. It added a lot of insight on my existing marketing knowledge from a course I had done more than 20 years ago. The digital revolution has added a lot of new features to marketing and this course will help you put this in context.