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    Back to Marketing: Customer Needs and Wants

    Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.5
    stars
    473 ratings

    About the Course

    Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will
    explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make
    purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building
    Strong Brands 4. Communication Strategy
    ...

    Top reviews

    RT

    May 1, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.

    AT

    Apr 13, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

    Filter by:

    51 - 75 of 100 Reviews for Marketing: Customer Needs and Wants

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dr. V P G

    •

    Aug 23, 2016

    very good and knowledge based course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By KARAN M

    •

    Apr 24, 2022

    good course

    and very skill improved

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sumit K J

    •

    May 11, 2021

    It was really helpful to me

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Salvator O

    •

    Jul 29, 2020

    Insightful course content.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Luka Z

    •

    Apr 30, 2017

    Truly fantastic course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By José L O E

    •

    Jul 16, 2020

    Thank you from Mexico

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mokhidil S

    •

    Oct 29, 2020

    very helpfull course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Joseph O A

    •

    Aug 23, 2018

    Detailed overview of

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Girmaji K

    •

    Nov 28, 2020

    Marketing is great

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By YASH T

    •

    Apr 24, 2022

    great learning

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Namrata R

    •

    Sep 21, 2020

    Extremely good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Prashant R

    •

    Sep 22, 2019

    Nice learning

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Hamid S

    •

    Nov 19, 2016

    thank you.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Anis C

    •

    Sep 27, 2020

    Excellent

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Fabio A d S

    •

    Oct 17, 2017

    Wonderful

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jose M R M

    •

    Apr 1, 2017

    Very Good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Javier C L

    •

    Jul 21, 2016

    Very good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rishika C

    •

    Mar 9, 2022

    Loved it

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Badal K S

    •

    Apr 2, 2019

    Awesome

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By PROMISE O

    •

    Dec 10, 2021

    superb

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gayathri

    •

    Jun 15, 2022

    good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CHINTANKUMAR C

    •

    Apr 15, 2022

    good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mona A A

    •

    Jun 12, 2021

    good

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bhumika. P

    •

    Oct 24, 2020

    Good

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