• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Digital Marketing Analytics in Theory

    Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.5
    stars
    4,801 ratings

    About the Course

    Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web
    analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to
    apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in
    Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to
    be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, inclu...
    ...

    Top reviews

    VB

    Apr 16, 2018

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

    AS

    Jan 22, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

    Filter by:

    601 - 625 of 1,158 Reviews for Digital Marketing Analytics in Theory

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Halide V

    •

    Mar 2, 2021

    amazing experience!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Daniel W

    •

    Aug 18, 2020

    I enjoyed the class

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sarthak D

    •

    Jun 7, 2020

    AWESOME COURSE!!!!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By adissa b

    •

    Apr 29, 2020

    cour compréhensible

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Joffrey S

    •

    Apr 21, 2019

    Very professional!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sebastien P

    •

    Dec 26, 2016

    Nice introduction !

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Igor P

    •

    Nov 4, 2020

    Great experience !

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Uwamahoro M R

    •

    Oct 14, 2017

    Very useful course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Andre E

    •

    Feb 19, 2017

    Great information.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rishi S

    •

    Sep 10, 2016

    Excellent Insights

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Asif R

    •

    Mar 21, 2016

    It is very helpful

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Robert G

    •

    Mar 11, 2022

    Very informative.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Cristhian D

    •

    Sep 10, 2021

    Excellent course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sebastian L M

    •

    May 16, 2021

    I like the course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By NAMAN P

    •

    Jul 13, 2020

    thank you so much

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Aakrash J

    •

    May 26, 2020

    i love the course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Clare M

    •

    May 12, 2020

    Very good course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CHRISTINA L H M

    •

    Apr 21, 2020

    very informative!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Pulkit S

    •

    Apr 3, 2020

    Wonderful course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mohamed A

    •

    Jul 22, 2019

    Iam very thankful

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Roger E

    •

    Jun 14, 2019

    Excellent Course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sol D L

    •

    Apr 8, 2019

    Excellent course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Paulina M

    •

    May 13, 2016

    Excellent course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By jad d

    •

    Dec 29, 2020

    enjoyed learning

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Aber H

    •

    Oct 22, 2020

    excellent course

    • Chevron Left
    • 1
    • ...
    • 20
    • 21
    • 22
    • 23
    • 24
    • 25
    • 26
    • 27
    • 28
    • 29
    • ...
    • 47
    • Chevron Right

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Welcome back

    ​
    Your password is hidden
    ​

    or

    New to Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.