Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
476 - 500 of 1,036 Reviews for Market Research and Consumer Behavior
By A A
•Jun 2, 2018
thanks for you
By Oluwatosin O
•Feb 1, 2018
Lovely Course.
By SOB T P
•Jan 2, 2018
Great course!!
By Ege T
•Apr 11, 2024
Perfect thanx
By ECS032_RAVI M
•Nov 24, 2022
really good !
By Anupam R
•Jan 21, 2021
Good insights
By Sarah G
•Oct 26, 2020
Very helpful!
By mayowa d
•Sep 30, 2020
nice job done
By Basel T
•Aug 18, 2020
great content
By Ismayil. T
•May 12, 2020
Nice platform
By Manuel A R S
•Jun 12, 2019
Muy práctico.
By Martins O
•Jun 1, 2023
Well taught!
By CHIRAG
•Oct 26, 2020
INFORMATIVE.
By Shreya s
•Jul 10, 2020
It was great
By Varsha.R
•Jun 30, 2020
Good process
By Yogesh G P
•Jun 23, 2020
Very Good...
By Prasiddhi D
•May 28, 2020
It's Amazing
By NANDINI S
•Apr 30, 2020
Very Helpful
By Oduola O
•Sep 8, 2019
Great course
By Mohamed A
•Jun 1, 2019
Geart course
By Yousef A
•Apr 25, 2019
Great Course
By Lasha T
•Mar 3, 2018
great course
By Fransiscus X
•Oct 30, 2024
good cource
By RAMITA C
•Jan 28, 2022
Good Course
By Satyajit N
•Apr 23, 2021
Good Course