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    Back to Leadership Through Marketing

    Learner Reviews & Feedback for Leadership Through Marketing by Northwestern University

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.6
    stars
    462 ratings

    About the Course

    The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well
    established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through
    which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for
    empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively,
    allocate resources, and to confront this very challenging environment with confidence.
    ...

    Top reviews

    MA

    Mar 6, 2016

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

    AH

    Dec 3, 2019

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !

    Filter by:

    26 - 50 of 99 Reviews for Leadership Through Marketing

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lisa S

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    Feb 22, 2016

    Great course! This series really inspired me and I can't say enough about all of the skills I am taking away.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gregory C R

    •

    May 11, 2016

    Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Karolin M

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    Aug 19, 2019

    I had no clue about Marketing and this course inspired me to take more courses related to Marketing

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lance R

    •

    Jun 2, 2018

    Excellent course, taught by real experts with content that you can apply to your work immediately.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By AJ B

    •

    May 8, 2020

    Really enjoyed this course and the videos throughout to ensure the content is fully understood.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Wilmar C

    •

    Nov 4, 2019

    All course is really good, specially the module of Data Analysis. It was amazing!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tracy M

    •

    Sep 30, 2017

    Loved the demonstration that marketing and leadership are so interconnected.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mohammed M M A

    •

    Sep 8, 2024

    دورة معقدة في البداية لكن بعد كل تقدم أحرز فيها هدف إيجابي جميل!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By DIANA P

    •

    Jun 15, 2021

    Very insightful introduction to analytical interpretation.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Samba M

    •

    Apr 26, 2020

    Great leadership course embedded with marketing principles

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nithish R

    •

    Apr 22, 2020

    Excellent course. Especially Prof. Zettlemeyer's teaching.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Maria D

    •

    Sep 9, 2016

    This topic is really well explained with lot of examples.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nour A A

    •

    Aug 1, 2019

    The content was insightful! I really enjoyed this course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Darrayl

    •

    Apr 26, 2017

    Great foundational marketing with terrific insights.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Matteo U

    •

    May 6, 2017

    Loved the experience, knowledge and professor(s)!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ajay P

    •

    Feb 21, 2016

    Excellent Course, content and teaching.

    Thank you.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By John G

    •

    Feb 22, 2021

    I have learned a lot from this course. Thanks!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Laila k k

    •

    Jul 7, 2019

    Brilliant material, as lectures... hats off...

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Remith C M

    •

    Apr 18, 2020

    Excellent course and well designed structure

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Florian M

    •

    Jan 12, 2019

    This is a great course, I really enjoyed it!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Aastik S

    •

    May 31, 2020

    interesting and informative valued inputs

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tom T

    •

    Dec 17, 2016

    Excellent insights. Thorough explanation.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Krystie A P

    •

    Nov 15, 2021

    Excellent Course. Very glad I enrolled!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Michelle C

    •

    Feb 8, 2018

    Great course, really effective insights

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By kristin w

    •

    Jul 6, 2021

    This was challenging and interesting.

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