• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Careers
  • Log In
  • Join for Free
    Coursera
    Chevron Left
    Back to Investigación de mercados y comportamiento del consumidor

    Learner Reviews & Feedback for Investigación de mercados y comportamiento del consumidor by IE Business School

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.5
    stars
    724 ratings

    About the Course

    El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria
    en Marketing. Aprende las herramientas y técnicas para convertir una decisión en una investigación real, esto lo verás en el primer módulo:
    Investigación de Mercado. Cómo plantear la investigación, analizar los datos recogidos, interpretarlos correctamente y comunicarlos a través
    de recomendaciones precisas serán algunas de las cuestiones tratadas en este curso. El segundo módulo se enfoca en el proceso de toma de
    decisiones por parte del consumidor, resaltando los momentos clave en el proceso de compra y consumo de un producto. A...
    ...

    Top reviews

    MC

    Jun 6, 2021

    Filled StarFilled StarFilled StarFilled StarFilled Star

    excelente curso a excepción de los videos completamente en ingles, deben por lo menos tener subtítulos para los hispanohablantes , ya que es difícil ver el video y leer en planos diferentes

    FC

    Jun 12, 2022

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Al principio se hace un poco complicado por la nueva forma de estudio, finalmente es sencillo solo es tener dedicación y repasar constantemente los videos, me agrado la forma de estudio.

    Filter by:

    126 - 150 of 247 Reviews for Investigación de mercados y comportamiento del consumidor

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Monserrat

    •

    Nov 20, 2020

    Muy completo todo

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sergio O O

    •

    Jul 7, 2020

    Interested course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ALEXANDER J P S

    •

    Mar 22, 2025

    excelente curso!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sebastián M R

    •

    Nov 22, 2021

    Very good course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SAMANTHA G O

    •

    Dec 3, 2020

    excelente curso!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rita A

    •

    Oct 6, 2023

    Muy interesante

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nicolas E S A

    •

    Feb 4, 2021

    Excelente curso

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kennet F E L

    •

    Aug 16, 2020

    excelente curso

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Laura O t

    •

    Jul 30, 2020

    Excelente curso

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sergio L A H

    •

    Jun 6, 2020

    Muy buen curso

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Aaron E R M

    •

    Feb 15, 2018

    GREAT COURSE !

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Fiorella C S

    •

    Feb 6, 2021

    great course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Miguel A M C

    •

    Sep 22, 2016

    Excelente!!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CLARA E V

    •

    Oct 31, 2021

    excelente!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Liz G

    •

    Jan 30, 2025

    Excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Samantha Q

    •

    Apr 17, 2022

    Excelent!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jorge f

    •

    Mar 23, 2021

    excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jaime A R R

    •

    Oct 29, 2020

    Excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SARA L G M

    •

    Sep 8, 2020

    Excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jose L M P

    •

    Jul 19, 2020

    excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Meriones G P

    •

    Mar 27, 2019

    excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gustavo D

    •

    Sep 1, 2016

    Excelente

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By HELEN L M

    •

    Dec 15, 2024

    me gusto

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Juan J S R

    •

    Oct 18, 2020

    Excelent

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jose A

    •

    Oct 31, 2016

    VERY GOO

    • Chevron Left
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10
    • Chevron Right

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok
    Coursera

    Sign up

    Learn on your own time from top universities and businesses.

    ​
    ​
    Between 8 and 72 characters
    Your password is hidden
    ​

    or

    Already on Coursera?


    Having trouble logging in? Learner help center

    This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.