Name: International Entertainment and Sports Marketing
Brand: Yonsei University
Availability: OnlineOnly
Rating: 4.7 (107 reviews)

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Learner Reviews & Feedback for International Entertainment and Sports Marketing by Yonsei University

4.7

stars

480 ratings

About the Course

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global
industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and
cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the
grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course
will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key cha... ...

Top reviews

Feb 3, 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

Mar 11, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

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101 - 107 of 107 Reviews for International Entertainment and Sports Marketing

By Abhishek D P

•

Sep 22, 2020

Good

By Shariful A

•

May 31, 2020

The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.

By Florencia

•

Apr 8, 2020

Super basic. Descriptive with not real insights.

Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.