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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2151 - 2175 of 6,231 Reviews for Foundations of Digital Marketing and E-commerce

By Give m t m

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Jun 9, 2023

IT'S WORTH TAKING THIS COURSE, I GOT TO LEARN SO MUCH ABOUT THE FIELD

By Muhammad F A H

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Jun 5, 2023

Loved the way to teaching that keeps you involved in the whole course

By Ranjeev K

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Jun 5, 2023

This course is very help to upgrade you in field of digital marketing

By Ryan F

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Jan 25, 2023

Extremely effective and memorable way to get to grips with the basics

By Justice O

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Nov 23, 2022

very great, I must commend the course instructor she did a great job.

By Jennie M

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Oct 1, 2022

Very information on the basics and foundations of digital marketing!

By Josephine N

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Sep 19, 2022

Simply Fantastic. I am encouraging a lot of peple t take this course

By Majid A

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Sep 19, 2022

you cant start digital marketing without this course, it's essential

By Rohit S

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Sep 12, 2022

It was compehensive learning from courseera . One should try it out.

By Samantha S

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Aug 4, 2022

Great foundation for those who are brand, spanking new to marketing.

By Dele-Adelusi O J

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Jul 4, 2022

The pace and details were just perfect to pick up even for beginners.

By M Z R S

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Jan 2, 2025

Its Great course if u need basic information abour Digital Marketing

By Arnold H S v

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Dec 28, 2024

Je me sens très different maintenant par rapport au monde ordinaire.

By Zahir u

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Sep 18, 2024

Good experience have a foundation of digital marketing and ecommerce

By Whitney V

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Sep 13, 2024

Great, very informative and helped with beginning my new career path

By Muhammad W Y

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Aug 23, 2024

Great Opportunity to lean and transform yourself into digital world.

By jaqui r

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Jan 17, 2024

Great, however some data needs to be updated to the current AI tools

By Naveed A

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Jan 9, 2024

it was very informative course and hope good courses in future ahead

By Mueed U

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Nov 15, 2023

comprehensive and covers most areas necessary for digital marketing.

By Meli L

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Oct 21, 2023

For the first course, it is awesome and give a pretty good overview.

By Josh Z

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Sep 12, 2023

A very informative first step in your journey, 10/10 would recommend

By Haseeb A

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Aug 11, 2023

helps me alot in basic knowledge of digital marketing and e-commerce

By Oluwamuyiwa A

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Aug 1, 2023

zThecourseeducativeand it elightrnelighten elighteenlighteenlighten.

By Jason F

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Jun 2, 2023

Very professionally done. I feel like I am building valuable skills.

By Andrew A

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Mar 19, 2023

Excellent Introduction to terms and procedures in digital marketing!