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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2051 - 2075 of 6,230 Reviews for Foundations of Digital Marketing and E-commerce

By CHERIF I

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Feb 23, 2023

Le cours est parfait, et très bien structuré , je le recommande vivement!

By Naoui B

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Jan 5, 2023

It's a great course where I was able to benefit from valuable information

By MD M I

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Oct 17, 2022

Great course for a beginner. Explain the basic concept clearly & simply.

By Kristen p o

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Sep 29, 2022

it was wonderful begining and i can't wait to dive into the next course.

By Eibeth N

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Sep 21, 2022

Maravilloso, muy práctico y fácil de seguir el ritmo. Súper recomendado.

By Geofrey M

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Aug 17, 2022

I really learnt a lot from this course and I,m thankful to the whole team

By Muthyala h s

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Aug 1, 2022

excellent one to go throw the basics and time bond in learning the course

By Jan K

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Jul 13, 2022

Muy completo, abarca todo y funda base solida para los cursos que vienen.

By Jieyi L

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Jun 15, 2022

This is a very short course but you absolutely can learn SO MUCH from it.

By Mauricio P L

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May 30, 2022

It´s just great! First class teachers and first class content. Thank you!

By isabella g

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Mar 13, 2025

All the visual resources ( videos) were really helpful for easy learning

By Jana M

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Feb 22, 2025

Very interesting course, I managed to finish it within a week. Thank you

By Fernando S E

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Feb 21, 2025

Very concise and gives good bases for the knowledge of digital marketing

By demetrio m

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Jan 22, 2025

O curso é eficiente e possibilita um entendimento perfeito sobre o tema.

By Mykaelle P N

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Jul 27, 2024

This is really helpful, I learned a lot of new words and new vocabulary.

By Madhur G

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Nov 7, 2023

Great course to get the basics right especially when you are a beginner.

By eric t

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Sep 23, 2023

the course was interesting , learning about digital marketing strategies

By Malaika T

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Sep 3, 2023

dIgital marketing is the best online platform and all teachers are best

By Abiodun G

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Jul 13, 2023

Absolutely amazing course. Direct, simple and engaging. 100% recommended

By Raja M

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Jul 13, 2023

I have learnt a great about digital marketing with this initial course.

By Md. A I M

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Jun 22, 2023

Thanks for the design of this course really this is an efficient course.

By Sheila J

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Jun 7, 2023

This course provides the foundation needed to begin your career journey!

By Michele K

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Jun 6, 2023

Fantastic introduciton to the world of e-commerce and digital marketing.

By Diego N

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May 24, 2023

Excellent introductory course, they explain a lot of useful information.

By Joe

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May 20, 2023

I hope to translate it to Arabic , I face difficulty because of language