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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1851 - 1875 of 6,230 Reviews for Foundations of Digital Marketing and E-commerce

By Ali M

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Jan 17, 2025

It's a great course and unlocks so much potential. Thank you for the opportunity

By Sohraab M A

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Dec 27, 2024

Superb Experience, Keep Providing like this Value forever:) Thank you Coursera.

By Antonio P P E

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Nov 20, 2024

An a amazing travel to knowlegde, I´m so happy with the new adquired information

By Tatiana G R

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Nov 18, 2024

Muy buena informaçión ! tiene manera fail de conducirte a traves de la teamtica.

By Yania M

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Nov 9, 2024

Thanks for all, this course is so completed and full of info for us as beginners

By Alejandro C S

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Nov 4, 2024

Muy bueno, pero hay contenidos que no están completamente traducidos al español.

By Raquel j

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Oct 4, 2024

Very detailed, informative, is has given me the knowledge to grow in this field.

By Stefania P

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Aug 19, 2024

I really enjoy the course and the speakers! Looking forward to starting module 2

By Ethelyn D

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Mar 22, 2024

I learned so much in this course! Very usable stuff going forward in my career!!

By FAITH I Y A

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Mar 4, 2024

I love this course so much. I recommend it to as many people at any chance I get

By Tahj T

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Feb 27, 2024

The information was easily digestible. I am excited to finish all seven courses.

By Rubens H J

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Oct 23, 2023

Curso bem completo para pessoas que estão entrando na área do marketing digital.

By mohammad j

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May 25, 2023

Great course, I suggest it to everyone interested in learning digital marketing.

By hiram w

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Mar 29, 2023

Everything one needs to know about Digital Marketing and E commerce is included.

By Akinmoyero M

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Mar 2, 2023

thanks google for this opportunity, i hope it help me to secure the job i needed

By Joy M

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Feb 24, 2023

This course was highly informative, incredibly detailed, and easy to understand.

By Aneesa A

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Dec 26, 2022

It is a good course. Really explains the basics of digital marketing and e-comm.

By Megan M

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Dec 21, 2022

Interesting course. laid out well, easy to use on a busy schedule. Fun to learn.

By Ghaliah A

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Nov 6, 2022

very good and specified course and a great start for learning digital marketing.

By Nene N

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Oct 15, 2022

Great class for anyone interested in and wanna start leaeingn digital marketing.

By Miguel K

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Oct 6, 2022

Its great for a foundational understanding of digital marketing and ecommerce.

By Ahmad A

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Sep 29, 2022

Informative and taugh will delicacy throughout, big ups to Joi Wade especially.

By Vaibhav S

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Sep 7, 2022

I enjoyed and learnt a lot of new things about digital marketing and e commerce.

By Eric L

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Aug 15, 2022

This is awesome! I learned a lot from this course. Thanks Google and Coursera!