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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3701 - 3725 of 6,231 Reviews for Foundations of Digital Marketing and E-commerce

By Alberto S d J

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Mar 12, 2025

nota 10. adorei o curso.

By Gypsy Y

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Mar 4, 2025

Thank you to my coaches!

By Bilal H

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Feb 26, 2025

دور ة جيملة جدا شكرا لكم

By Manmeet S M

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Feb 22, 2025

GREAT COURSE !! LOVED IT

By Dhruvilkumar B D

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Feb 8, 2025

nice and exellent cource

By Ndimphiwe C

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Dec 27, 2024

I loved this course.....

By Aveen U Z

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Dec 21, 2024

build my foundation well

By Ritwik K

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Dec 15, 2024

It was a fabulous course

By Carlos M B U

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Dec 11, 2024

The best! I learn a lot!

By Sidra M

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Dec 10, 2024

Recommended to beginners

By Lesly y S

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Dec 6, 2024

Me encantó y lo disfruté

By Servin “ L

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Nov 14, 2024

Learning allot. Amazing!

By Ірина М

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Oct 13, 2024

Цікавий та корисний курс

By Yasir A

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Aug 13, 2024

Excellent beginner guide

By Anabel O

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May 13, 2024

EYE OPENER CERTIFICATION

By Satyam J

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May 9, 2024

Best Course New Learners

By joselin M

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May 2, 2024

Great easy to understand

By wanjiku c

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Mar 16, 2024

it was very informative

By Mustafa y k

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Mar 6, 2024

This course was amazing.

By Nasro B

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Feb 27, 2024

give me my certafication

By Carlmero M

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Feb 13, 2024

This was a great course.

By Harsha 0

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Jan 4, 2024

Very nice 👍 explanation

By Alistair H

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Nov 2, 2023

Great course, thank you.