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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,087 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2901 - 2925 of 6,237 Reviews for Foundations of Digital Marketing and E-commerce

By Julius L

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Jan 22, 2024

This course was great. Thanks Coursera, 🙏🏿

By Vanessa A

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Jan 9, 2024

Very informative and paced super reasonable.

By abraham n

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Aug 9, 2023

This course was really nice and motivational

By Dozie E

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Aug 2, 2023

I enjoyed every journey through this course.

By Sona D

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May 28, 2023

excellent for both beginners and experienced

By Polett O

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May 26, 2023

Great course, very understandable and clear.

By Nguyễn Q S

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Apr 24, 2023

excellent course , a whole new thing for me.

By AHMAD D B S

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Apr 17, 2023

TOO MANY INPUT AND KNOWLEDGE.THANKS COURSERA

By MARIA D S P

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Mar 21, 2023

Ha sido fantástico, ameno y muy instructivo.

By arbabhassan

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Dec 9, 2022

A VERY WELL STRUCTURED AND UP TO DATE COURSE

By Osawe o

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Nov 13, 2022

Great course, full of details and resources

By Skhululwe M

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Oct 29, 2022

THIS COURSE IS VERY HELPFUL AND INFORMATIVE

By Sherif R

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Oct 26, 2022

Great introductory course to Marketing World

By Abdul r k

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Oct 26, 2022

Keep your Basics Clear with strong grip on.

By SALAMAT A

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Oct 21, 2022

this is best and life changer course for us

By Azeem M

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Oct 16, 2022

Very too the poiunt and easily demonstarted

By Quay h

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Sep 22, 2022

great course covered alot in the first half

By Lusanda S

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Sep 7, 2022

Well arranged content and great facilitation

By Vladimir G

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May 28, 2022

Interesting, engaging and at your own pace.

By Ally B

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May 10, 2022

Really good course to start the certificate.

By Georgio C

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Mar 31, 2025

This course equals my 3 years of university

By Paul K

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Mar 27, 2025

très belle expérience, j'ai appris beaucoup

By Hayat B

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Mar 6, 2025

Thanks is a real step in my career journey.

By Nashara S

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Jan 27, 2025

It was really a great experience , loved it

By mercy n

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Dec 19, 2024

Am glad I started learning very informative