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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2001 - 2025 of 6,230 Reviews for Foundations of Digital Marketing and E-commerce

By Admil A

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Jun 6, 2023

Thank you so much for all the materials

I'm so excited to finish this course

By George N P

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Feb 15, 2023

Helps me to understand a basic idea about Digital marketing and E-commerce.

By Jacqueline J

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Feb 10, 2023

The instructors where knowledgeable of the information they shared with us.

By Faith j

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Feb 9, 2023

learning has been interesting and I look forward to learn more in Course 2.

By Peter S

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Feb 4, 2023

Great insights into the foundations and fabric of Digital Marketing. 10/10

By Daud C d A V

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Jan 28, 2023

Great course to obtain an introduction into the world of digital marketing.

By Zoe P

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Jan 18, 2023

Step by step, no heavy tasks. I like it. Learning by doing is the best way.

By Arslan K

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Jan 11, 2023

This course is very well designed and I have learned a lot in this program.

By Willi B

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Oct 8, 2022

No visuals and presenters and organization everything is really well done.

By Pavel S

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Sep 20, 2022

Thanks for huge useful information about Digital Marketing and E-commerce.

By Yogyata K

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Sep 12, 2022

it truly include cluster of knowledge about foundation of digital marketing

By kayode p

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Aug 29, 2022

So far i couldnt ask for a more condusive and detailed laerning experience.

By Aniket k

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Jul 28, 2022

It was very helpful for understanding the foudations of Digital Marketing.

By gb S

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Jul 7, 2022

It was a wonderful journey. Had the pleasure of learning alot of knowledge.

By Triniese

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May 28, 2022

Awesome job Google and Coursera. So far this course has taught me so much!!

By Hussein S

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Dec 19, 2024

Best instructor, and a ever best, friendly learning materials and methods.

By Mohammad T

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Nov 24, 2024

It was so good. I learnt so much. Lots of Thanks to Coursera and Google...

By Petter C

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Sep 2, 2024

Una experiencia enriquecedora con información clara y de fácil comprensión

By Kalevi R

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Jun 25, 2024

Great foundations course! It was a good intro for me to know what to learn

By Muhammad U

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May 31, 2024

This is a great learning resource I got a lot of knowledge in this course.

By Keyven

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Mar 25, 2024

Super beginner friendly and I loved the way the information was presented.

By Robel T

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Jan 18, 2024

I'm absolutely thrilled that I made the decision to enroll in this course.

By Adekunle A

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Aug 12, 2023

Great teamwork...

Please I would love to know if I could get remote work?

By Mechmet S

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Jul 2, 2023

Really helpful content for establish the foundations of digital marketing.

By Lana A

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Jun 13, 2023

Brilliant. Informative and easy to "digest". Great as a foundation course.