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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1951 - 1975 of 6,230 Reviews for Foundations of Digital Marketing and E-commerce

By Jun T

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Mar 13, 2023

Useful and insightful for those who wants to pick up digital marketing skill.

By Caleb A

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Mar 2, 2023

A good start for anybody thinking of going into Digital Marketing. THUMBS UP!

By SYED Z I

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Dec 19, 2022

I learned so much and developed a strong base knowledge of digital marketing.

By Claudine B C T

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Dec 10, 2022

i have learned a lot and thankful for this course excited for the course 2 😊

By Kanishk R

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Nov 6, 2022

It has motivated and granted me the confidence that I lacked.

Sincere Thanks.

By Martinez M A P

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Oct 18, 2022

i like the examples of this course it really makes it silple for me to learn

By Adam F

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Sep 3, 2022

Great content and overview of the Digital Marketing and E-commerce landscape.

By HeyitsLizzy!

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Mar 5, 2025

I learned a lot of new information, and I found it to be not too challenging

By Eko H

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Feb 27, 2025

Pelatihan ini menambah wawasan saya tentang pemasaran digital dan e-commerce

By Héctor U A P

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Jul 31, 2024

muy buen curso, bastante completo, y entendible por su contenido multimedia.

By Abhishek P

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Jun 6, 2024

I have learned Lot, I didn't even know that digital marketing is at its best

By Ceban S

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Mar 2, 2024

Thank Coursera.com for such a great platform and a variaty of possibilities!

By ANURADHA B

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Feb 4, 2024

This was awesome i enjoyed it and I look forward to practicing what I learn.

By SAEID O

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Jan 11, 2024

The most useful and helpful course I've ever taken in my entire life! Thanks

By Praveen C

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Oct 15, 2023

Mindblowing! If you wish learn from the basics, here an opportunity to grab!

By M A

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Aug 20, 2023

informative,learn,beneficial,advantages,profitable after learning,remarkable

By Divya J

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Aug 18, 2023

great course for those who wants to start there career in digital marketing.

By Nadeem S

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Aug 8, 2023

This course is amazing I have learned Digital Marketing, E-commerce and SEO.

By Augusto W

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Mar 7, 2023

Very helpful and thanks to the aid i have the chance to complete this course

By Rita A

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Feb 20, 2023

The course content was well-detailed and easy to understand! Glad I enrolled

By Zakaria M

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Feb 7, 2023

i learned a lot of thinks in this course thanks to coursera and google staff

By Hawa M

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Jan 31, 2023

It is a really great course and the instructors make it better to understand

By Mother N

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Jan 28, 2023

This Digital Marketing and E-commerce Foundation course is very interesting.

By Shawntell E

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Dec 28, 2022

This course had been very informative and I look forward to what is to come.