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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,002 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1676 - 1700 of 6,229 Reviews for Foundations of Digital Marketing and E-commerce

By Milena F

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Dec 2, 2022

Very nice and well-explained. I'm so grateful of having such good professors in the area.

By Jamarley L

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Apr 3, 2025

Very educational and covers enough material to get you started on this 7-course journey.

By Marianie B

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Oct 16, 2024

Super insightful! You don't need any marketing experience to get started on this course!

By Kassidy E

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Sep 12, 2024

Simple yet thorough-I learned a lot about the basics of e-commerce and digital marketing

By Nikolas M

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Aug 26, 2024

very helpful for laying out the foundation and structuralizing the course moving forward

By Nicole P

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May 26, 2024

Amazing learning Experience , made me feel fulfilling during this time of job drought !!

By Dariel C

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Apr 1, 2024

Para iniciar, ha sido el curso perfecto, he aprendido conceptos básicos muy importantes.

By Hari K

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Jan 22, 2024

It is a wonderful course with crystal clear detailing of Digital Marketing Fundamentals.

By Sihui C

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Jan 10, 2024

Very informative but not overly complicated or too difficult to understand as a newcomer

By Thành N V

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Nov 7, 2023

Very good and meaningful course for my first journey to Digital Marketing and E-commerce

By Salma C

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Sep 19, 2023

easy , simple and very knowledgeable i really enjoy the set of courses that i dealt with

By Jennifer D

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Aug 20, 2023

Very helpful, informative, and easy to follow. The way the course is laid out is great.

By MADEENA S S

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Aug 17, 2023

it's a great choice for me. Alot of information and knowledge i get through this course.

By Catherine

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Jul 11, 2023

A great course to lay the brickwork for future Digital Marketing and E-commerce courses.

By Saima B

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Jun 7, 2023

its a good experience to be the part of this course. Well explained and highly recommend

By Anh T T

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Jun 6, 2023

Useful course which provides the foundation knowledge for anyone to discover Digital Mar

By Huzefa E

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Apr 13, 2023

Amazing course to set the strong foundations for entering into digital merketing career.

By Rajesh K

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Sep 6, 2022

Highly Informative course about basics of Digital Marketing. A must take for everyone.

By John S

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Aug 17, 2022

In this week week ive learn more that i did with my 6 year MBA in marketing. I love it!

By Uma K

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Jul 15, 2022

Detailed and well explained concepts, interactive pedagogy that is super easy to follow!

By Sean B

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Aug 5, 2024

This course was phenomenal! Took me to the next level, on my digital marketing journey.

By Manohar R K

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Jul 12, 2024

It's an eye opener and helps at most for any Company to build best Marketing Strategies

By Indika M A

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Jul 23, 2023

It's very interesting. it's uplifted my knowledge. Thank you Google and Coursera teams.

By Abbey L N

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Mar 20, 2023

The course is very informational for an Introduction to digital marketing & e-commerce.

By Caitlyn C

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Jan 15, 2023

Everything was split up nicely and made it easy to learn. I really enjoyed this course.