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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,087 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3176 - 3200 of 6,237 Reviews for Foundations of Digital Marketing and E-commerce

By Awais A A

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Feb 19, 2023

This course is beyond my expectations

By Edwin Y A

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Feb 2, 2023

Expands on broad marketing essentials

By Audrey C

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Feb 2, 2023

Easy to follow and very knowledgeable

By Pyero P

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Jan 12, 2023

It was super intersting and helpfull!

By Marcus T M

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Dec 2, 2022

Good informative introductory course.

By Humam A

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Dec 1, 2022

Excellent opportunity and experience!

By Judy O

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Oct 31, 2022

Great Instructor and easy to follow!

By Castor T

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Oct 20, 2022

Great course! Excited to learn more!

By Joel S D

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Sep 8, 2022

This Course is a Value Packed course.

By kamal k

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Jul 4, 2022

Awesome platform for learning online.

By Elizabeth Y A

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Jun 29, 2022

I enjoyed every bit of it. Thank you.

By Abraham A

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Feb 7, 2025

informacion muy dinamica y completa.

By Ivan N

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Jan 30, 2025

Well laid out and easy to follow....

By Spyridon K

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Jan 16, 2025

Instructor and content are amazing!!

By Ramón E H R

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Aug 20, 2024

Excellent Program. Highly recommend!

By Eslam A

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Jun 24, 2024

دورة ممتازة و تعزز من مفاهيم الإدراك

By Vishnu S

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May 31, 2024

Had a great knowledgeable experience

By Muhammed S B

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Feb 15, 2024

The best course for DM & E-Commerce.

By Mohamed M M

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Dec 15, 2023

outstanding course that help me alot

By Mirna G H

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Nov 2, 2023

highly recommend taking this course.

By Oyetunde O

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Nov 1, 2023

This is really great for a beginner.

By Lydia N

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Oct 1, 2023

Give it a try and thank me later :)!

By Janessa A

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Sep 12, 2023

CLEAR, CONCISE DISCUSSION ON TOPICS!

By 이재용 (

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Sep 4, 2023

great basic knowledgefor learning :)

By Eduardo R

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Aug 31, 2023

Excellent content and collaborators.