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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,087 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3151 - 3175 of 6,237 Reviews for Foundations of Digital Marketing and E-commerce

By Tulani L

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Nov 3, 2022

Very informative, definitely worth it.

By Mariam A

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Oct 18, 2022

Great one it exceeded my expectations

By Maie D

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Oct 6, 2022

Simple and easy to follow. Thank you!

By Wyckliffe O

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Oct 2, 2022

Detailed, engaging, and just perfect!

By Jonathan W

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Sep 13, 2022

Very informative and well structured!

By Nursyamila A b J

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Aug 4, 2022

thank you to myself work hard for this

By Alexander O M

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Apr 15, 2025

excelente curso lo recomiendo al 100%

By Patrick A

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Feb 17, 2025

Great insights, very well renditioned

By Mellisa Y

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Oct 8, 2024

I am learning alot! I love Coursera!!

By Mohd A B A

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Oct 2, 2024

A lot of new informations. Very nice!

By Hira S

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Aug 22, 2024

This was a great learning experience.

By Sathyamoorthy K

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Apr 19, 2024

This is a great course for beginners.

By Habiba k

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Feb 28, 2024

Got amazing opportunity and so much .

By Philip C O

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Feb 23, 2024

well designed, inclusive, progressive

By Juan A

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Jan 24, 2024

Amazing course full valuable lessons.

By Kerry R K

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Nov 10, 2023

Love the organization and ease of use

By Arhama S

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Oct 30, 2023

i have learned so much in this course

By Ibrahim H

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Sep 22, 2023

A very practical and hands-on course.

By A. S

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Aug 13, 2023

This was a great introductory course!

By Ashutosh R

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Jul 1, 2023

its a fantastic course for beginners.

By Star H

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Jun 19, 2023

Well presented, clear, and organized.

By Kai M

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May 29, 2023

Very helpful and interesting content.

By Ridwan l

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May 24, 2023

It was a fun and detailed experience.

By Olga S

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May 18, 2023

Well-structured and motivative course

By Muhammad A

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Mar 8, 2023

helpful and useful information gained