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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,087 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3126 - 3150 of 6,236 Reviews for Foundations of Digital Marketing and E-commerce

By Carlos A M

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Nov 6, 2024

muy buen curso, seguiré estudiando más

By Kennedy N

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Aug 15, 2024

It's a very nice course, I enjoyed it.

By MOHAMMED b Y

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Jul 2, 2024

Many thanks and appreciation to you...

By Terrell W

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Jun 17, 2024

Well paced and comprehensive training.

By Muhammad S M

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Jun 4, 2024

Its amazing and complete knowledgeable

By George B

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May 25, 2024

Fantastic course and loving it so far!

By Stephanie S

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Apr 13, 2024

Highly insightful and valuable content

By Prabhat P

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Feb 27, 2024

Excellent Course and Excellent faculty

By Keshab T

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Nov 19, 2023

Great course, detailed and informative

By shreebhairodgi

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Oct 1, 2023

i really learned lot from this course.

By Golam Z

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Sep 28, 2023

Very fruitfull and motivating learning

By Yahya B F

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Sep 4, 2023

thank you coursera thank you google ♥️

By Christine B

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Jul 30, 2023

VERY HELPFUL AND A LOT OF INFORMATION.

By Muchiri K

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Jul 13, 2023

Very flexible hours and alot to learn.

By Viktoriia K

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Jul 1, 2023

thanks for interactive knowledge base!

By Richard I U

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Jun 23, 2023

IThis courserelevantlessas tbeginners.

By Galladima A

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Jun 18, 2023

awesome experience and valuable skills

By Elmira M

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May 11, 2023

simple language meaningful information

By Solomon E

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May 11, 2023

useful course . thanks for google team

By Shafaq Z

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May 1, 2023

I have learned alot from this course .

By Nisar U H

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Mar 30, 2023

very informative and amazing to learn.

By Tristan K

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Jan 23, 2023

THIS PART MAKES YOU HUNGRY FOR MORE!!!

By Bruce w

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Jan 13, 2023

This course convinced me to keep going

By S G

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Nov 22, 2022

I am going to perceive my carrier here

By MD E K

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Nov 14, 2022

I AM VER MUCH PLEASED FOR THIS COURSE.