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    Back to Digital Marketing Capstone

    Learner Reviews & Feedback for Digital Marketing Capstone by University of Illinois Urbana-Champaign

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.5
    stars
    600 ratings

    About the Course

    This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous
    courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm
    selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few
    key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In
    this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. ...
    ...

    Top reviews

    DG

    Aug 14, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

    VL

    Mar 2, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

    Filter by:

    51 - 75 of 176 Reviews for Digital Marketing Capstone

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    By Gabriela C

    •

    Dec 22, 2020

    It was a very useful especialization. I liked the combination of theory and practice, in a way that it could be applied in real cases. Additional readings and links were fabulouse to update and learn from real-cases experiences. I really enjoy it.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Carla H

    •

    Feb 19, 2021

    Great project and great client with amazing professionals! It helped me to learn new concepts and how to apply them as well as refresh some of the concepts I learnt long time ago but I did not put them in practise. Thank you for the opportunity!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lai Y W @ L Y W

    •

    Dec 2, 2020

    A complete comprehensive digital marketing course with great supports and guidance from respective prfoessors. Am delighted to have opportunity to learn with the great minds and strong influencers in this field! Bravo to the course teams!!

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    By Abhinav R P V

    •

    Sep 9, 2016

    Thanks for the capstone project.I learned a lot during the journey to this capstone.Got confidence that i can do more specializations on coursera. Thanks for my professors Aric Rindfleisch and Kevin Hartman for the great lectures.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vadim U

    •

    May 16, 2020

    Very useful and practical! I'm absolutely new to the digital marketing, but the course is designed in the way that you will get it from the first time. I suggest to update some reading materials as part of them is a bit outdated.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By LUCAS R D S

    •

    Apr 18, 2021

    O projeto final foi um pouco confuso, tive alguma dificuldade e acredito que alguns participantes realmente não se importam em fornecer um feedback produtivo, mas no geral o conteúdo é muito legal de trabalhar.

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    By Osama K A

    •

    Jul 19, 2019

    This course is a collection of all the previous courses in the specialization. it demands a lot of work and research. But it is great to full understand and gather all previous ideas in one project. I like it..

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By NEHA D

    •

    Sep 3, 2020

    This course is amazing!! I aint from a marketing background but this course has helped me attain a good in depth knowledge as well as practical experiences upon Digital environment, its uses and impact too!!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sathyajith D

    •

    Jun 24, 2017

    I thoroughly enjoyed the course. I am sure I am yet to grasp elements here and there. But I am sure by rechecking the videos and going through the course material, this really helps to make me an expert.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Patricia G

    •

    Mar 2, 2021

    This capstone was an amazing experience. The course was very well pedagogically structured and I think is crucial to deep everything you have learned in Digital Marketing Specialization.

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    By Marcos M

    •

    Jun 22, 2017

    Very good course. High quality content and also using a real case involving real enterprises. It bring the student to the real world applying the knowledge acquired. I recommend.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Andres E

    •

    Aug 12, 2023

    Challenging yet satisfying, educational, and fun. Great course that teaches you to put everything you learned throughout the specialization to practice.

    Highly recommended course.

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    By Camila F

    •

    May 23, 2021

    A very challenging course! But it was great and rewarding to get until the end since we could apply everything we learned during the other 6 courses in a hands-on project.

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    By Sol D L

    •

    Nov 20, 2019

    Ejercicio muy útil para poner en práctica todo lo aprendido y quedarse uno con el órden establecido que uno debe llevar a cabo para realizar un Digital Marketing Plan.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By WebSavänt E

    •

    Jun 22, 2020

    Excellent course for anybody considering a digital marketing career. The professors are highly skilled and the class work makes you very competent. Highly recommended

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Abhishek S

    •

    Mar 1, 2018

    Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.

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    By Alina S

    •

    Sep 11, 2020

    It was challenging to prepare all of these and put together so it looks great as a presentation in the end, but I have learned tons! Thanks for that :)

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jordi

    •

    Jan 14, 2017

    Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

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    By Gustavo S

    •

    Jun 27, 2017

    Great course, ending it with a gran finale. It covers all the topics of the Digital Marketing Specialization, it's challenging and rewardful.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Robert M

    •

    Mar 27, 2020

    This course really stretched my horizons and it put a practical delivery just like my experience inside of a corporation would demand.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Stacey H

    •

    Jan 16, 2017

    This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Faishal R A

    •

    Mar 21, 2022

    Recommended to anyone just starting Digital Marketing, I like how some of the materials have been updated to stay relevant.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Juan S D

    •

    Jul 12, 2016

    Espectacular manera de terminar el curso!! Simplemente lo mejor trabajar con empresas tan grandes como Grainger y Bosch.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ruben Y W T

    •

    Dec 5, 2020

    Tough and difficult to get through, but well worth it! Learnt what is required to prepare a Digital Marketing Plan!

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