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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,239 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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276 - 300 of 316 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Harul M

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Mar 5, 2019

Very good course for a solid introduction on design thinking for business strategy.

By Darcy B

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Oct 11, 2021

Quick and easy way to start applying design thinking to more strategic concepts.

By Mathew N

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Apr 3, 2020

Good insight on design thinking and its application in Corporate environment.

By Kartikey G

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Jul 11, 2020

A good primer and experience on business strategy and design thinking.

By Deepesh K S

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May 19, 2022

Need to have more peer graded assignment to understand each lessons.

By Thomas O

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Nov 13, 2020

I think the course was nicely put together. Well done to the team.

By Marisse P

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May 2, 2021

This course is good! There will be always room for improvement.

By Tapas M

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Mar 7, 2025

Real-life examples helped to connect with the theory.

By Bhavesh L

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Jun 15, 2020

Fruitful course with excellent content & tutor.

By POOJASHREE K R C

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Nov 6, 2024

It was very helpful to understand the topics

By LIKHITHA M C

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Oct 25, 2024

a greatn course to learn about management

By Farooque G B

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Jul 24, 2022

Excellent course with good explanation.

By Yuen T

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Feb 9, 2019

A good introduction to Design Strategy.

By Alessandra C

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Sep 18, 2020

very interesting and well explained

By Cloarec J

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Nov 9, 2023

Interesting but too high level

By Jorge I V P

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Jan 25, 2022

Congratulations! Great course!

By Ivan T

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Jan 3, 2020

nice and concise course.

By Andy R

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Feb 11, 2019

Clear video, concise!

By An s

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Sep 6, 2020

Great content

By Parag B D

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Sep 27, 2021

Good course

By Hitesh C

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Apr 28, 2021

Good One

By Julio C A G M

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Nov 19, 2024

12

By RANJITHA M S C

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Oct 3, 2024

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By Piyush S

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May 20, 2022