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    Back to The Business of Social

    Learner Reviews & Feedback for The Business of Social by Northwestern University

    Filled StarFilled StarFilled StarFilled StarHalf Faded Star
    4.7
    stars
    810 ratings

    About the Course

    In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses
    worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing
    systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and
    measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The
    Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an...
    ...

    Top reviews

    CG

    May 1, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

    RR

    Feb 16, 2017

    Filled StarFilled StarFilled StarFilled StarFilled Star

    This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

    Filter by:

    26 - 50 of 110 Reviews for The Business of Social

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    By Martynas K

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    Nov 7, 2016

    Excellent course, very brief but does point out some of the important aspects of SM Marketing.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bruno G

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    Feb 15, 2016

    Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Herman d P

    •

    Sep 23, 2017

    Very useful as a wrap-up in combination with business insights including financial aspects.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Marco

    •

    Mar 14, 2016

    I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gabriel G

    •

    Feb 10, 2016

    you can really learn a lot of social media and digital marketing with all this courses

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rukkiya B

    •

    Apr 19, 2021

    I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Learn F

    •

    Sep 19, 2017

    The best for anyone who wants to truly understand what social media really is.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Silvana B

    •

    Nov 16, 2016

    Fantastic! Content very well prepared and shown in a clear and didactic way.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Osama A H

    •

    Apr 17, 2017

    Day by day my knowledge growing with this amazing science, thanks a lot.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jovanka R

    •

    Jul 20, 2021

    I like it. I learn so many things about the business of social.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ajay S

    •

    Aug 10, 2020

    Excellent program. It has helped launch me into a new career.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ABHILASHA K

    •

    Sep 6, 2020

    I am very very thankful to you for teaching me this subject.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By FOTO H K

    •

    Jan 26, 2016

    un cours tres important. et je trouve que c'est trop court.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Tan Y Q

    •

    Sep 13, 2021

    Fantastic course with really up to date information

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By sneha k

    •

    Dec 8, 2020

    Helps to develop your social media marketing skills

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kamal T

    •

    Jun 22, 2023

    Great lesson. I have learned so much. Thank you.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By José J M R

    •

    Nov 18, 2018

    A very good course and with updated content

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ekaterina S

    •

    Jul 6, 2017

    GOOD INSIGHTS AND NICE TO SEE THE EXPERTS

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ONUR C S

    •

    Jun 16, 2019

    SUPERRRRRRRRRRRR

    THANK YOU FOR EVERYTHING

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Hamdy R M M G

    •

    Mar 29, 2018

    great content with new great information

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By John W

    •

    Jan 7, 2017

    High quality content and presentation.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lisa S

    •

    Sep 4, 2016

    All these courses have been wonderful!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Cindy

    •

    Feb 22, 2021

    Wonderful courses. I enjoyed them.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Violet Z

    •

    Jun 11, 2016

    Excellent and practical approach!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Samantha M

    •

    Oct 28, 2019

    Very practical hands on course

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