Learner Reviews & Feedback for Branding and Customer Experience by IE Business School
About the Course
and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s
implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in
the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and
organizing students' thinking about the operational implications of their branding projects. Through the framework, we will de...
Top reviews
FF
Feb 22, 2024
A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.
NS
Feb 16, 2019
El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.
101 - 120 of 120 Reviews for Branding and Customer Experience
By Victoria
•Apr 21, 2020
Thank you, the course is very interesting and relevant!
By Federica M
•May 15, 2020
Good teacher and very clear courses! Recommended
By Sayanna D
•Apr 28, 2020
i found it very useful. thank u :)
By ITZEL P J G
•Oct 2, 2023
no me gusto mucho
By emily s
•Sep 6, 2022
Great content
By Md. M H
•Sep 11, 2019
Great course !
By FERNANDO A H
•Feb 21, 2022
Exelente!!
By Mohammad
•Sep 26, 2021
dgf
By Laura G
•Jul 10, 2021
I enjoyed some parts of the course while others were a bit a repetition of things I have done in the past (and so I have found them quite boring). The guest interviews were great and the readings were interesting. Some of the videos were too short and fragmented making following the discussion a bit difficult. The assignments were a great way to practice the content covered during class.
By Shweta D
•Aug 9, 2020
It was ok because all the videos were recorded.
No live thing at all.
I just want to suggest that please come with live online programs also.
Thanks, Coursera for helping me.
Thanks!
By Joy O
•Jan 6, 2023
the course is interesting but i didn't really understand from the instructor, had to do other online research.
By Campanale S
•May 16, 2020
Interesting course, but I would have preferred more and more complicated assignments.
By ALEXANDRA C
•Dec 23, 2020
No lo quiero tomar porque es en Inglés, soolo quiero cursos en espanol
By Júlia S
•Jul 4, 2022
Too short videos and a lot of intro time. The whole course could be done in half of the time at least without these interrptions.
By John A
•Dec 31, 2019
Why do I have to wait days for peers to review my assignments. its not fair
By Leonardo G D A
•Jun 24, 2021
The theacher was a little bored. But, the subject is interesting!
By Norah A A
•Mar 25, 2022
It wasn't as intresting as I wished.
By Suvid S
•May 6, 2019
Please don't get me wrong, Professor Thompson is an excellent professor and the knowledge in the videos will always help and guide me on customer experience projects and alignment of CX and Brand Management department. The assignment reviews system is highly ambiguous and they don't know what they want. Every time a new query on answers is generated means you can never improve, next time the ones which u initially got right will be marked zero and you will be left for next attempt.
If you're from India, even the Chartered Accountancy course is more liberal and realistic in marking. Now decide.
By Neha C
•Jan 16, 2024
this is so pathetic, i enrolled for other course and not this one, but now there is no option to unroll from this and there is no help, the chat boat is absolutely useless, no human contact available
By EVELYN R H
•Nov 13, 2024
Normal