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    Back to Brand Management: Aligning Business, Brand and Behaviour

    Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    7,604 ratings

    About the Course

    Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
    promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
    own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
    being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
    along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
    ...

    Top reviews

    SS

    May 24, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

    SS

    Apr 19, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

    Filter by:

    2051 - 2075 of 2,729 Reviews for Brand Management: Aligning Business, Brand and Behaviour

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Omonbhude I

    •

    Jul 29, 2020

    Truly Exceptional Course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Justine M

    •

    Jul 27, 2020

    Insightful and enjoyable!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Charles T J

    •

    May 15, 2020

    excellent course with rel

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Muhmmad R N

    •

    Dec 19, 2024

    Thankyou Professor Nader

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Farxaan a m

    •

    Jun 4, 2024

    farxaan abdulahi mahamud

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gizem D

    •

    Aug 5, 2023

    Thank you for everything

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Manoj J

    •

    Jun 16, 2022

    Good Learning Experience

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Thành K Đ

    •

    Sep 15, 2021

    Very interesting course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lauryn L d S

    •

    Apr 25, 2021

    um curso muito bom mesmo

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By omar f f

    •

    Feb 16, 2021

    it was very interesting.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Abiyyu N

    •

    Apr 8, 2020

    it was super informative

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Felicia A

    •

    Feb 15, 2025

    This is really detailed

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Karl R

    •

    Sep 21, 2024

    Amazing! Learned a lot!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Michael B

    •

    Jun 10, 2024

    Great course! Loved it.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Alia A

    •

    Feb 19, 2024

    Thank you, Prof. Nader!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Karina C M

    •

    Jun 29, 2023

    Thanks! a great course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Alla n

    •

    Feb 2, 2023

    Good course, thank you!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Prathamesh B S

    •

    Oct 31, 2022

    Very insightful course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By shivganesh r

    •

    Aug 7, 2022

    this course was amazing

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Hamza H

    •

    Jul 16, 2022

    very inormative course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Sourav S

    •

    Jul 14, 2021

    very informative course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Zhou Y

    •

    Mar 5, 2021

    It's very useful course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Faiz H

    •

    Oct 7, 2020

    One of the best course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rohit M

    •

    Oct 3, 2020

    One of the Best Course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By mohamad H

    •

    Aug 28, 2020

    A new world of branding

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