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    Back to Brand Management: Aligning Business, Brand and Behaviour

    Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    7,604 ratings

    About the Course

    Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
    promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
    own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
    being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
    along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
    ...

    Top reviews

    SS

    May 24, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

    SS

    Apr 19, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

    Filter by:

    1876 - 1900 of 2,729 Reviews for Brand Management: Aligning Business, Brand and Behaviour

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    By Hawen W

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    Apr 27, 2020

    Well designed content and resourceful!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Shubham A

    •

    Oct 31, 2019

    It was a nicely put course experience.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CHIBUZOR A A

    •

    Jul 12, 2022

    The course is engaging and educative.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Christou P

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    Aug 23, 2021

    Interesting course, Great instructor

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Iris C

    •

    Feb 2, 2021

    very interesting with lively examples

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Marina I

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    Jan 9, 2021

    very interesting and full of examples

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jurgita

    •

    Nov 3, 2020

    Very interesting and valuable course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Brian M

    •

    Oct 15, 2020

    Fantastic Fantastic Fantastic Course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Kirill M

    •

    Jul 8, 2020

    Good course! clear and understandable

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Praful S

    •

    Jun 7, 2020

    Amazing course with an amazing tutor.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Himal C

    •

    Jun 2, 2020

    Great Experience and amazing content.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Janice B

    •

    Jun 1, 2020

    Enjoyable course!! Super recommended.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Syed A A Z

    •

    May 3, 2020

    This was the best course or Coursera.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By ABHI K

    •

    Apr 20, 2020

    One of the best courses in branding !

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Rahul U

    •

    Apr 19, 2020

    Awesome Course and Fabulous Professor

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Vipul B

    •

    Apr 6, 2020

    The course was highly knowledgeable !

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Habibur R

    •

    May 1, 2024

    One of the best courses on Coursera!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Cissy C

    •

    Nov 21, 2023

    I have learned alot from this course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Saeed P

    •

    Feb 24, 2023

    Thank your professor, it was perfect

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Samuel P

    •

    Dec 21, 2022

    The best course I have taken so far.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Chua H L

    •

    Oct 9, 2022

    Very easy to follow and informative

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By KHUSHI S

    •

    Dec 30, 2021

    Coursera helped me learn new things.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By jaspreet s

    •

    Dec 20, 2021

    great course with abundant knowledge

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Renée M

    •

    Aug 24, 2021

    great course work and good questions

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Jonathan O O V

    •

    Aug 11, 2021

    Excellent professor. Real-life cases

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