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    Back to Brand Management: Aligning Business, Brand and Behaviour

    Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

    Filled StarFilled StarFilled StarFilled StarFilled Star
    4.9
    stars
    7,604 ratings

    About the Course

    Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
    promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
    own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
    being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
    along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
    ...

    Top reviews

    SS

    May 24, 2023

    Filled StarFilled StarFilled StarFilled StarFilled Star

    To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

    SS

    Apr 19, 2020

    Filled StarFilled StarFilled StarFilled StarFilled Star

    Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

    Filter by:

    2201 - 2225 of 2,729 Reviews for Brand Management: Aligning Business, Brand and Behaviour

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Prashik P

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    Oct 25, 2020

    so much to learn

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By DharmiK S

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    Oct 5, 2020

    Nice methodology

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Birajdar M M

    •

    Oct 2, 2020

    Excellent course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By KOKETSO R R

    •

    Oct 1, 2020

    impressive study

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Lakeram B

    •

    Sep 28, 2020

    It was beautiful

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Elelwani L

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    Aug 18, 2020

    very informative

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Alejandra A

    •

    Jul 17, 2020

    Excellent course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ambika k

    •

    Jul 13, 2020

    Very interesting

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Souryarup G

    •

    Jul 1, 2020

    Very good course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Bijoy S

    •

    Apr 29, 2020

    Very informative

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Ratnesh S

    •

    Apr 26, 2020

    EXCELLENT COURSE

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Souptik B

    •

    Apr 24, 2020

    Very nice Course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Foram S

    •

    Apr 13, 2020

    Brilliant course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Nathan H

    •

    Apr 9, 2020

    Very interesting

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By SWAPNIL B

    •

    Aug 28, 2019

    VERY GOOD COURSE

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Mendoza P A

    •

    Nov 17, 2024

    EXCELENTE CURSO

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Michael K O

    •

    Mar 11, 2024

    Awesome course.

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Amy G

    •

    Oct 13, 2023

    I feel smarter!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By selina f

    •

    Aug 10, 2023

    AMAZING TEACHER

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By NARMIN G

    •

    Feb 15, 2023

    just perfect :)

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Gleisson D

    •

    Jan 6, 2023

    Excelente curso

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By CHIJIOKE B A

    •

    Oct 17, 2022

    great lecturer

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Dimitris K

    •

    Jul 25, 2022

    amazing course

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Chinmay B

    •

    Jun 29, 2022

    Lovely course!

    Filled StarFilled StarFilled StarFilled StarFilled Star

    By Divya g

    •

    Sep 12, 2021

    learned so much

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