Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
1201 - 1225 of 2,728 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Pradeep A
•Mar 22, 2021
Wonderful program and nicely planned and delivered, Loved the whole experience of the program.
By Flavia R Z T
•Mar 14, 2021
I learned and practice all my knowledge in this course! It was really helpful and interesting!
By Julius B
•Jan 1, 2021
I liked that a lot of practical examples were provided. I enjoyed every minute of this course.
By Королева О С
•Dec 16, 2020
This course is very useful for people interested in brand management and some marketing hints.
By oliviadaechsel
•Jul 14, 2020
Awesome professor! I really enjoyed the examples you used to best describe the topics at hand.
By Anusha D
•Jun 26, 2020
The lectures explained with the relevant examples helped me to better understand the concepts.
By Noelia S S M
•May 1, 2020
Im from Guatemala! Excellent MOOC! Thank you for all the examples is the best way of learning.
By Anwesha B
•Sep 6, 2019
I don't think there could be a better course for Branding than this. The instructor is awesome
By Sajjad D
•Feb 26, 2025
Amazing experience, I recommend it for all not only for business owners but also for emploees
By Nicole Y R G
•Feb 28, 2024
Informative lessons that look at both the traditional and more modern approaches to branding.
By Chloe K W
•Jul 26, 2023
Great course that goes in depth! Definitely expanded my knowledge to benefit me in my career.
By asad q
•Jun 20, 2023
I had a wonderful first experience using Coursera. I'm pleased to be involved in this. Thanks
By George V
•Jun 2, 2022
Had an amazing journet throughout the course. Very informative and would recommend it to all.
By Nesrin Ş
•Oct 2, 2021
It was really beneficial course and I definitely suggest. Nader Tavassoli is a great teacher!
By Federico C
•Mar 23, 2021
Great Course! I learned a lot of things that I didn´t know. Thanks a lot for the opportunity!
By Isaac B
•Dec 16, 2020
What a great professor and a great line-up of professionals. Thank You Prof. Nader Tavassoli!
By Ebenezer A L
•Oct 28, 2020
Course contents was well equipped, very educative and involved indepth research and analysis.
By Laila M
•Sep 11, 2023
it's useful, insightful, and inspiring. i enjoy and appreciate all information in this MOOC.
By Lilian Y
•Dec 28, 2021
Excellent frameworks and case studies that can help beginners as well as seasoned marketers.
By Sheima T
•May 1, 2021
This course is wonderful and I learn very useful expression about my business and my career.
By Seoyun L
•Sep 28, 2020
Really insightful and interesting MOOC. Well presented with great case studies and examples.
By Yesenia E M T
•Sep 9, 2020
Es un excelente curso que vale la pena repetir para interiorizar el aprendizaje por completo
By Jaydip
•Jul 21, 2020
kudos to professor Nader Tavassoli, a very well designed MOOC. highly recommend to everyone.
By Abhishek G
•May 15, 2020
Fantastic teaching by Nader Sir..!! He set the live examples and the interviews were awesome
By Rashi J
•Apr 16, 2025
Excellent, engaging and very well presented course. Thanks for a great learning experience.